One thing we love here at JBi is a little bit of science, especially Behavioural Economics. In 2008 a book called Nudge shot to the top of all the bestseller lists and made us all shut up and take note. In a nutshell, this little book told us, controversially, that we are herded, influenced, persuaded... More »5 Tips & Tricks to Convert Users Into Customers
Sales & Marketing
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I recently took advantage of low interest rates to refinance my mortgage with my original lender, a large, national bank. For all the stories of large banks and poor mortgage practices, this one went pretty smoothly, from the solicitation stage to completion. Here are 5 things I learned about customer experience from the refinance: Proactively... More »5 Things I Learned About Customer Experience Management While Refinancing My Mortgage
There are many tools available today to offer support to your online customers. Good customer service plays a critical part in your business success. Whether you decide to use email or a live chat solution the most important is to know how to make good use of those tools. Here are a few tips to provide quality assistance and... More »10 Ways to Put a Smile on Your Online Customers’ Faces
Seth Godin might not be a household name for most people, but in the marketing world, he’s widely-known through his books, speaking engagements and blog. Which is why this blog headline caught my attention back in January: “Gradually and then suddenly.” What Godin was referring to is the way companies and brands die. The curtain... More »The High Cost of Customer Inconvenience: Gradual (Then Sudden) Failure
In my recent travels, I was having dinner with a client and experienced an epiphany: Many businesses may be turning customers away and not even know it. The client I was dining with is a contact center executive at a consumer products company in an emerging market. He lamented the fact that his customers won’t... More »Look In the Mirror: Do You See Your Customer?
Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the advertiser was using a strategy known as Dynamic Keyword Insertion (DKI). DKI allows you to customize your... More »Dynamic Keyword Insertion: The Good, the Bad & the Ugly
And other eggs-citing Easter-themed puns… Easter is upon us and so, inspired by the Easter bunny, I thought a good topic for this time of year is bounce rates. Bounce rates are one of the most cited metrics digital marketers use to tell you whether your website is engaging with your visitors. If you have... More »How to Spring Clean Your Website to Lower Your Bounce Rate
Do you know that these 5 tips could be the difference between online sales and none at all? Thought so, get reading chaps. 1) No value proposition TeeFury is the perfect example of bad product placement (no offence Tee Fury, we love your t-shirts by the way) but it is. Without scrolling, you wouldn’t know... More »Yikes! 5 E-Commerce Bloopers to Sort Out ASAP!
Hire or train? Obtaining the right skills for your organization. We learned in the last edition that roles and responsibilities vary widely, depending on the organizational model your organization employs. Expectations of the very same title in one model may vary widely from expectations in another. As expectations and responsibilities vary, so do the related... More »Why You Are Not Organized for Effective Marketing Automation: Part 4
Much attention is paid to the cost per lead in B2B lead generation. However, what’s more important is the cost per sale. After all, that’s the outcome you’re seeking. Let’s say a company sells technology solutions to operations managers. Its marketing and advertising efforts result in a list of 200 leads that costs it, for... More »How to Cut Your Marketing Cost-Per-Sale
Earlier this year, Google bought Nest, a home-hardware tech start-up. Streaming Headlines reported the search giant paid $3.2 billion, in cash. The concept of home automation and—more broadly—the “Internet of Things” has been around for a while, but Google’s insistent acquisition has brought it to the fore. The Internet of Things refers to objects that... More »What the “Internet of Things” Means for Content Marketing
Now that spring is FINALLY showing itself, most companies are thawing out and looking forward to prosperous times ahead. With a frigid winter and Q1 behind us, it’s time to evaluate your company’s marketing performance up to this point. While many companies set strategic plans, which include marketing plans, many fail to adjust them and... More »A 23 Point Checklist to Evaluate Your Q1 Marketing
Looking to create or optimize your web design firm’s landing pages, lead generation pages or sales pages? Want to see some examples with reasons why some of the elements work and don’t work? In this article, I’ll go over the notable points and downfalls of 3 landing pages advertising web design services. Let’s go over... More »3 Web Design Landing Page Examples Critiqued
Today there is a lot of talk about content curation and the importance of organizing the vast amounts of content available for your niche for your audience. Some people think you have to pick: creator or curator. But, the truth is, there is no reason why you should choose between content creation and content curation.... More »Creator or Curator?
Just as wearing your open toe sandals with socks is a fashion no, no heck NO, we thought we’d come up with the our top 5 web design no no’s this April Fools Day. Now if you think your website is suffering from any of these faux pas, even just one, well just remember what... More »Mr T’s Top 6 Web Design No No’s!