With eMarketer predicting the Asia-Pacific (APAC) region will be responsible for a larger share of B2C e-commerce than either North America or Europe in 2013, The Rising Sun Of Japanese E-commerce [Infographic] illustrates the vast opportunities and challenges of the Japanese market. Entering the Japanese e-commerce market requires more than translating your website into a foreign language. It requires localizing the entire customer experience. From cultural design differences to quality assurance testing; from customer expectations to payment options, you need to understand how to go-to-market in Japan.
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