You can’t control life, but you can make sure your employees are covered

2 min read · 5 years ago

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As a small
business owner, you know that a solid benefits package can boost your ability
to attract rock star employees, and increase productivity by keeping your
existing employees happy and healthy. With so many options to choose from
though, it can be a bit overwhelming when it comes to selecting coverage.

If your
employees aren’t enrolling in your benefits plans or seem apathetic about your
offerings, you may need different plans and better communication.

Make this
year’s enrollment the best yet with these
three tips:

1. Make tax
credits your friend

Great news
for businesses that employ 25 or fewer full-time workers: Your business may be
eligible for the Small
Business Health Care Tax Credit if average
annual wages of all employees are less than $50,000.

2. Keep
current options in mind, but consider new ones

While many
small businesses try to simplify with one plan, benefits are not
one-size-fits-all. The soon-to-be retiree will likely have different insurance
and 401(k) needs than a single mom or a new parent. Provide your employees with
two or three options, and let them choose what works best.

3.
Communicate benefits to promote understanding

We all know
that benefits can be confusing. Many employees even admit to making mistakes
during open enrollment that could cost them hundreds of dollars* just by choosing the wrong level of
coverage.

While workers
acknowledge these mistakes, they may not be comfortable speaking up and asking
for help. Beat them to the punch by initiating a conversation about their
options. Aflac makes it easy with the employee toolkit , where you’ll find articles, posters,
emails, table tents and postcards that can be customized with your company logo
and printed with one click. It’s the easiest way to communicate about benefits
at open enrollment and throughout the year.

* The 2015 Aflac Open Enrollment Survey, conducted by
Lightspeed GMI from June 23 – July 2, 2015, among 2,000 adults ages 18 and
older who are employed full or part time at a company with three or more
employees.