Identifying your customer is easy for some businesses. In retail it is the person who walks in the door (or opens the website) and buys something. But in other businesses it can be harder. In this BUsiness Rockstars Minute, Ken Rutkowski talks about the need to be sure and uses the media business as an example. Is your customer the reader or viewer? Or is your customer the advertiser? Find out by watching below.
This is one in a continuing series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.