115 Social Media Marketing Tools for 2015

7 minute read

What’s new this year in the social media software industry? Not much, at least from our latest findings in an analysis of social media marketing tools.

Products and company taglines commonly used the terms analysis, monitoring, brand, and engagement. However, television and radio were missing from complete “path of news tracking” across both ads and editorial, with a greater focus on social networks, online sites (blogs, forums, etc.).  With product development focused mostly on more Analytics – charts, graphs and visualizations, brands need to wonder, what content sets matter most?

It’s a crowded industry, so we compiled a list of 115 social media marketing platforms to help you find the one that works best for your brand, especially if you’re being mentioned on television.

Company NameLinkSite TitleTagline
Actionlyhttp://www.actionly.com/Social Media Monitoring Tools & Social Media DashboardComprehensive Social Media Monitoring & Engagement
Affinity Answershttp://www.affinityanswers.com/Leverage Brand Affinity to Extend AudienceExtend any audience segment by leveraging brand affinity
Ahalogyhttp://www.ahalogy.com/The Marketer’s Solutions for PinterestEverything your brand needs to drive measurable and impactful audience engagement
Artesianhttp://www.artesiansolutions.com/Social IntelligenceB2B selling is getting harder
Attensityhttp://www.attensity.com/Business Intelligence Solutions | Social Listening Solutions | Business Data AnalyticsEnterprise-wide Data Discovery
Attentive.lyhttps://attentive.ly/Welcome to Attentive.lyConvert Your Customers into Brand Advocates
AwarenessHubhttp://www.awarenesshub.com/#&panel1-1Awareness | Social Media Management Tools | Social MarketingAwarenessHub | Social Marketing Software | Social Profiles | Social ScoringThe Ultimate Social Media Marketing Tool For Business
Beevolvehttp://www.beevolve.com/Social Media Analytics | Beevolve- Social Media ROIPowerful and easy-to-use Social Media Software for business
Bottlenosehttp://bottlenose.com/Illuminate the PresentBottlenose illuminates the Trending Topics, People & Emotions affecting your business right now
Brandchatshttp://www.brandchats.com/en/Social Media Analytics | Monitoring | Social BusinessWatch Your Brand
Brandlehttp://brandle.net/Brandle, Inc.Control your brand with a living inventory
Brandwatchhttp://www.brandwatch.com/Social Media Listening and Analytics ToolsUse Social Listening to Power Any Decision- Find Meaning in the Conversations That Matter
Bufferhttps://bufferapp.com/Social Media ManagementBuffer is the easiest way to publish on social media
BuzzBundlehttp://www.buzzbundle.com/Buzzbundle Social Media Management Software, Monitoring Marketing ToolsPowerful Social Media Software
Cisionhttp://www.cision.com/us/PR Software, Marketing, and Media Relations Software and ServicesPower Your Story with Cision’s integrated PR software suite
CommandPosthttp://getcommandpost.com/Managed Social Media SolutionsIntelligence to Drive Your Social Strategy
commun.ithttp://commun.it/Twitter Community Management Dashboard | Twitter Marketing ToolEasy Twitter Management
Conversocialhttp://www.conversocial.com/Social Customer ServiceRevolutionize your Customer Experience over Social Media
Crimson Hexagonhttp://www.crimsonhexagon.com/Social Monitoring and AnalyticsSocial Media Data Analytics- Customized for your Needs
Critical Mentionhttp://www.criticalmention.comThe global leader in real-time TV and media intelligenceSearch global TV, radio, online news, and social media, watch video, edit and share coverage, receive real-time alerts, gain insights through Analytics, and integrate TV data into business apps.
Crowdboosterhttp://crowdbooster.com/Social Media AnalyticsMeasure & Optimize Your Social Media Marketing
Curalatewww.curalate.com/Pinterest, Instagram + Tumblr Marketing & Analytics ToolsSmarter Marketing Through Imagery
DataRankhttps://www.datarank.com/Social Media Listening and Analytics ToolsTurn Social Insights Into Decisions that Grow Sales
Digimindhttp://www.digimind.com/Social Media Monitoring & Analytics SoftwareSocial Media Analytics for Business
Edgarhttp://meetedgar.com/Social Media Scheduling & Management ToolThe only app that stops social media updates from going to waste.
Engage121http://www.engage121.com/Engage121Growing Brands Through Social
EngageScienceshttp://www.engagesciences.com/The Marketing Engagement PlatformFor Today’s Mobile and Social Customer
Engagorhttps://engagor.com/Social Media Management and Analytics Tools for BusinessDeliver a Great Customer Experience- Real-time platform for social customer service and engagement
Everyposthttp://everypost.me/EverypostSocial Media Management Made Easy
evocalizehttp://evocalize.com/See Evocalize’s SaaS Platform in action. Engage. Understand. Amplify.SaaS-based Customer Engagement Platform for Marketers
Expionhttp://www.expion.com/Mutual MindContent marketing and social relationship management, simplified.
Falcon Socialhttp://www.falconsocial.com/Social Media Management Tool: Listen, Engage & MeasureSocial Media Management For Enterprise.
Gaggle AMPhttps://gaggleamp.com/Amplify, Analyze and Align Social MediaEmpower your employees, partners and customers to share your social media
gazeMetrixhttps://www.gazemetrix.com/Locate and manage your brand in social photosLocate and manage your brand in social photos
Good Audiencehttp://www.goodaudience.com/Social Media Accounts Fully ManagedTwitter and Instagram for Business
Gremlnhttps://www.gremln.com/Secure Social Media Compliance and MarketingSecure Social Media
Hearsay Socialhttp://hearsaysocial.com/Hearsay SocialAttract prospects. Retain customers. Deepen relationships. Grow Business.
Hootsuitehttps://hootsuite.com/Social Media Management DashboardGet serious about social
Infegyhttp://infegy.com/Advanced Social Monitoring and AnalyticsSocial media monitoring software that gives you answers
Inside Socialhttp://www.insidesocial.com/#i.eg2x72oj0d92txSocial Marketing PlatformStop Hoping Social Works. Prove It.
Insightpoolhttp://insightpool.com/The Audience Cultivation and Conversion PlatformSocial Identification and Nurturing- Real Connections With Real People
Keyholehttp://keyhole.co/Hashtag Tracking for Twitter, Facebook and InstagramWhat would you like to track in real-time?
Kinetichttp://www.kineticsocial.com/Kinetic SocialOur mission is to make every social encounter between people and brands welcome, engaging, and empowering.
Lexalyticshttp://www.lexalytics.com/LexalyticsState-of-the-art technologies to turn unstructured text into useful data
Linkfluencehttp://linkfluence.com/en/LinkfluenceLinkfluence helps you leverage social media conversations to create value for your business.
Lithiumhttp://www.lithium.com/Social Software for Customer Community Management & Social Media Marketing SolutionsPeople share. Get in on the conversation.
Little Birdhttp://www.getlittlebird.com/Social Intelligence Software for Modern Marketing &SalesThe Future of Influencer and Advocate Marketing- Find the most relevant, credible influencers and content- on demand and at scale.
ManageFlitterhttps://manageflitter.com/Work faster & smarter with TwitterReach more of your followers with every Tweet
Manaltohttp://www.manalto.com/Manalto IncManalto. Built to Simplify. Efficiently manage your brand and risk across social media.
Marketwiredhttp://www.marketwired.com/MarketwiredNews Distribution Made Easier
MavSocialhttp://mavsocial.com/Visual Content Management and PublishingVisual Content Management & Social Publishing Software
Meltwaterhttp://www.meltwater.com/Online Media Monitoring – Public Relations Software – Social Marketing SoftwareMake Informed Decisions with Marketing & PR Software
Mentionhttps://en.mention.com/Real-time media monitoring applicationNever miss a thing online
Meshfirehttp://www.meshfire.com/Social Media Management Dashboard with AIManage your twitter community with AI superpowers
Moodwirehttp://moodwire.com/default/MoodwireComing soon!
Moxiehttp://www.gomoxie.com/Customer Engagement | Knowledge Base | Live Chat | EmailAnticipate intent, connect in real time and engage customers.
muHivehttp://www.muhive.com/powering the ALWAYS ON social businessWe are right where the world is heading
Mutual Mindhttp://mutualmind.com/Mutual MindYour customers are talking about you right now. It’s time to take action. It’s time to listen…smarter.
NetBasehttp://www.netbase.com/Social Media Analytics PlatformLet Customer Passion Drive Your Next Move
Networked Insightshttp://www.networkedinsights.com/Real-time Marketing InsightsOutperform your competition
NUVIhttp://www.nuvi.com/Real-Time Social IntelligenceReal-Time Social Intelligence- Harness the Conversation
Oktoposthttp://www.oktopost.com/Social Media Management for B2B MarketingOne Powerful Platform for Social Media Management
oneQubehttp://oneqube.com/Real-time Social Media ToolsSee Your Social Media Come to Life.
Plumlyticshttp://plumlytics.com/Social Media Predictive Analytics, Social Media Management ToolSocial Marketing OS – BETA. Market Across Paid, Owned and Earned social media
Pocket Socialhttp://beta.pocketsocial.co.uk/Pocket SocialSocial Media Manager in Your Pocket
Postanohttp://www.postano.com/Social Media for BrandsThe Social Creativity Platform for {use cases}
quintlyhttps://www.quintly.com/Social Media Analytics and Competitor BenchmarkingProfessional Social Media Analytics- Track, benchmark and optimize your social media performance
ScheduGramhttp://schedugr.am/Instagram made easy for brandsAn easier way to manage Instagram
Scoreboard Socialhttps://www.scoreboardsocial.com/Competitive Social Media AnalyticsCompetitive Social Media Analytics
Sendiblehttp://sendible.com/Social Media Management, Monitoring & Analytics ToolsOrganize, Prioritize & Stay Engaged On Social Media
Shoutlethttp://www.shoutlet.com/Enterprise Social Relationship Platform | Build Social Relationships That Build BusinessBuild Social Relationships That Build Business
Simply Measuredhttp://simplymeasured.com/Easy Social Media Analytics & MeasurementSocial Media Analytics Designed for Serious Marketers
Sniplyhttp://snip.ly/Social Media ConversionShare Content. Drive Traffic.
Socedohttp://www.socedo.com/Get qualified social leads every daySocial Media Prospecting, Made Easy
Social Integrationhttp://www.socialintegration.com/Social Media and Reputation Management SimplifiedSocial Media and Reputation Management Simplified
Socialbakershttp://www.socialbakers.com/Social Media Marketing, Statistics & Monitoring ToolsSmarter Social Marketing Starts Here.
SocialBrohttp://www.socialbro.com/The #1 marketing platform for TwitterAnalyze, engage and monetize your Twitter audience
SocialChorushttp://www.socialchorus.com/Enterprise Advocate Marketing Solution for Employees & AmbassadorsMake Consuming and Sharing Company Content Easy, Rewarding and Safe for Every Employee
SocialClouthttp://www.socialclout.com/Social Media Monitoring Tool, Analytics Software, Lead Generation SolutionYour Gateway to the Social Media
SocialFlowhttp://www.socialflow.com/Data-Driven Social Media Management, Marketing &PublisingSocialFlowHow do you capture their attention?
Socialmetrixhttp://socialmetrix.com/Social Media AnalyticsDiscover your audience and their feelings
SocialMotushttp://www.socialmotus.com/Social Media Management Software Social Monitoring Tool for Facebook TwitterSocial Media Management and Monitoring Tools for Business
SocialRankhttps://www.socialrank.com/SocialRankFind & Analyze Your Followers
Socialtyzehttp://socialtyze.com/Social brilliance powered by beautiful dataSocial Media Storytellers
SocialVolthttp://www.socialvolt.com/Social Media Management SoftwareGet your social media game on.
Socialwarehttp://socialware.com/Trust Social.Advanced content recommendation & engagement capability.
Sociotahttps://www.sociota.net/Social Media DashBoardThe All New Sociota – Toolkit for Highly Successful Social Media Campaigns
Spredfasthttps://www.spredfast.com/Social Media Management | Enterprise Marketing PlatformMarketing at the Speed of Life
Sprinklrhttps://www.sprinklr.com/Social Media Management: Social Media Analytics & StrategyThe Most Complete Social Software Platform In The World
Sprout Socialhttp://sproutsocial.com/Social Media Management SoftwareA Management & Engagement Platform for Social Business
StatSocialhttp://www.statsocial.com/Understand and target your social audienceUnderstand and target your social audience
StoryStreamhttp://storystream.it/Content Curation Tool & Social Media AggregatorBring together the best customer, fan and owned content to fuel your brand story
Syncapsehttp://www.syncapse.com/Smarter Marketing Enabled by Social IntelligenceSocial Intelligence that enables smarter marketing
Synthesiohttp://synthesio.com/corporate/en#homeSocial Media Monitoring and EngagementSocial Intelligence through Customer Lifecycle
Sysomoshttp://www.sysomos.com/Social Media Monitoring and Analytics ToolsHarnessing the power of social intelligence
Tagboardhttps://tagboard.com/TagboardSearch any #hashtag
Tailwindhttp://www.tailwindapp.com/Pinterest Management, Marketing and AnalyticsSmarter Pinterest Marketing
Talkwalkerhttp://www.talkwalker.com/en/social-media-analytics-search/Powerful Social Media Analytics for BrandsPowerful Social Media Analytics for Brands
Thunderclaphttps://www.thunderclap.it/ThunderclapThunderclap amplifies your message with the power of the crowd
Tinthttps://www.tintup.com/Display Any Social Feeds AnywhereDisplay any social feeds for … (use case slides in and out — campaigns, events, in-store screens, etc)
Topsyhttp://topsy.com/Twitter Search, Monitoring, & AnalyticsSearch and Analyze the Social Web.
TrackMavenhttp://trackmaven.com/Competitive Intelligence for Digital MarketersCompetitive Intelligence for Digital Marketers
Trackurhttp://www.trackur.com/Social Media Monitoring Tools & Sentiment Analysis SoftwareSimple, Fast, & Affordable Social Media Monitoring
Tracxhttp://www.tracx.com/Unified Social Media for the EnterpriseThe social enterprise runs on Tracx- the next generation enterprise social platform.
Tradable Bitshttps://tradablebits.com/Social Media Marketing & Content Aggregation for EnterprisesRealize Your Social Media Value
TrendSpottrhttp://trendspottr.com/welcome.phpWelcome to TrendSpottrTransforming Social Media Noise Intro Actionable Early Signals
TwineSocialhttp://www.twinesocial.com/Build Social Media Hubs for Brands and AgenciesSocial Media Displays for Brands and Agencies
Two 42 Solutionstwo42solutions.com/Two 42 SolutionsPublic Opinion Research & Analytics for Companies, Political Campaigns, and Public Policy Initiatives.
Unifiedhttp://www.unifiedsocial.com/#~p1i7FINBbmijENSocial Media Insights, Content, & AdvertisingSmart Social for Smart Marketers
Unmetrichttps://www.unmetric.com/Social Media Analytics from UnmetricThe only social media intelligence platform focused on brands. Everything else is just numbers.
ViralHeathttps://www.viralheat.com/Enterprise Social Media Marketing and AnalyticsSocial monitoring, analytics, and content marketing in a single intuitive interface
Viraltaghttps://www.viraltag.comPinterest Marketing and Management Tool for Brands, Businesses and BloggersMarketing Platform for Visual Content
Walls.iohttps://walls.io/Walls.ioYour hashtags unleashed. Collect and present Content from 10+ Social Platforms.
Wayinhttp://wayin.com/Social Media Intelligence and VisualizationsWayin is a social intelligence and visualization company that integrates social content into new experiences for consumers and delivers greater value and control for brands
WeLinkhttps://welink.com/Location based Social Media Monitoring and Engagement PlatformWeLink is the most powerful location based Social Media Monitoring and Engagement Platform

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