Well, what IS a unicorn? No, not a mythical horse-like beast like the one in the picture above. It’s a startup company that is valued at $1billion. That’s with a -b, billion. The old state of affairs was that a successful startup was one that was valued at a goodly chunk of money, in the millions. That’s not good enough anymore apparently. You should be aiming for billions. Back in the real world, away from the mythical beasts, Ken Rutkowski talks about startup success in this Business Rockstars Minute.
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This is one in a continuing series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.