Looks just like a standard stock photo, doesn’t it? The slightly concerned applause in the conference room at the end of an important presentation. The slightly wrinkled brow of the advertising executive about to stand up and start their response with the passive-aggressive ‘Yes, but…’
And that IS just what it is but it is also something more. In an extremely clever viral marketing move, Twentieth Century Fox has teamed up with iStock from Getty Images to make a set of fake business stock photos available for free. And the photos in question are straight out of the standard stock catalog, light blue, grey and white palette, washed-out background and all. The people in the photos? The cast of the Twentieth Century Fox movie Unfinished Business, including Vince Vaughn.
Even better? The photos are available for free and, just like we did, thousands of sites are going to be using these not just now but maybe forever. So even if the movie doesn’t do well, the cast may never be forgotten.
To whet your appetite, here are a few more from the collection…