Text message marketing, despite its popularity, is still met with a number of misconceptions. Before signing up to use text marketing for your business, make sure you know all the great benefits it has to offer. Here we will uncover 9 must know facts about text marketing.
1. You don’t need your own shortcode.
A shortcode is a special number that customers use to text your business. Although you can get your own shortcode for an extra cost, it’s definitely not necessary. Usually shortcodes are reserved for larger companies and corporations.
2. Text marketing is permission based.
If you don’t want to annoy customers (and break the law), you will always need to get subscriber’s permission before contacting them via text message. You need to build a list of interested customers in order to use SMS, and should never send messages out to random individuals, even if they have shown interest in your brand. Not only will this hurt your reputation, it could also result in lawsuits and fines that will easily cost you thousands of dollars. By following text marketing best practices, you will always stay within legal guidelines.
3. Quality rules over quantity.
When an individual signs up for your SMS marketing list, they want to receive valuable offers in return. If you’re not rewarding subscribers with exclusive promotions, they will probably opt out. No one wants to be spammed, and if you’re sending offers that are not relevant or valuable, this is how your message could be perceived.
4. Text Marketing is affordable, and gives you a great ROI.
Text message marketing is one of the most reasonably priced marketing methods out there, making it easy for even a small business to use. Some text marketing providers even offer a free plan. Not only is it affordable, but you will see an immediate return on your investment.
5. Big brands use text message marketing.
Big brands use text message marketing, but it is still, for the most part, untouched by smaller businesses. It should not be this way. Because of it’s affordability and high ROI, even small businesses and organizations should be taking advantage of this tactic.
6. You don’t have to be a marketing professional to send a campaign.
Setting up a new SMS marketing campaign is incredibly easy. Managing that campaign is just as simple. Although many other forms of marketing can be troublesome and tedious, SMS marketing is pretty basic.
7. SMS marketing is perfect for event promotion.
Use SMS marketing to encourage event attendees to preregister. Or, send out a no cover charge promotion to list subscribers as an exclusive discount. Either way, sms marketing isn’t just for product promotion. Promoters rely on this tactic to bring in more people for their event.
8. It’s more popular than you think.
SMS marketing was once thought of as a marketing platform for a younger audience, but that’s no longer the case. In fact, 81% of all mobile users take advantage of text communication. The text message has become a widely accepted form of keeping in touch. Why not use this method to encourage more business and stay connected with your customers?
9. You can use SMS marketing to capture email addresses.
SMS marketing helps you reach out to those who show interest in what you have to offer. However, it can also help build your email list or increase social media engagement. Don’t limit your campaigns to simple promotions. Build your web of communication by rewarding subscribers for sharing more contact info and engaging with your brand.
This article was syndicated from Business 2 Community: 9 Must Know Facts About Text Message Marketing
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