The average UK home now has six internet-connected devices, and multi-screening has become the norm with consumers splitting their attention between TV and smartphone, or tablet and games console. Now, 4screens is a platform which enables content producers to create apps and content for multiple devices, so that they can interact with audiences on every screen.
4screens is an online tool for building apps and widgets, which enables businesses to adapt their content easily and maximize audience engagement. The platform — called 4screens Studio — can be used by TV and radio broadcasters, publishers, retailers or brands.
Clients can create social hubs, voting polls, chat forums and more. They can customize and adapt the tools to best suit their product and engagement strategy. For example, Polish TV show ‘So You Think You Can Dance’ recently used 4screens Studio to create engagement apps which enabled their audience to vote for competitors, respond to producers’ questions and polls, and judge performances and jokes. The audience were also encouraged to judge performers’ clothing and style, which linked to an in-app promotion by youth clothing store Sizeer.
How else can companies use secondary screens to their advantage?