Video Marketing and Ads

3 minute read

Each day, video professionals and marketers look for new ideas to deliver relevant messaging to their clients and prospects. Most marketers use the basics: video search engines like YouTube, Vimeo and DailyMotion to deliver relevant results for video trends and published video. Marketers can then take successful videos (highly viewed) and incorporate those ideas into their own strategy.

Learning how you can incorporate both free and cost-effective tactics into your marketing and public relations strategy will extend your strategy beyond branding and engagement metrics (video views, time spent watching video, etc.) to micro and macro conversions: more site subscriptions, transactions, and revenue. 

We’ve compiled a list of the top video marketing and ad tools to get you started. Take a look-  some of these are free to try:

Company NameLinkSite TitleTagline
adap.tvhttp://www.aolplatforms.com/onebyaol?site=adapAOL PlatformsONE by AOL: One Platform. Infinite Solutions. Real Results
adRisehttps://adrise.com/The Leading Internet Connected TV PlatformThe largest Connected TV Content Distribution and Monetization Platform
Animotohttps://animoto.com/Video Maker & Photo Slideshow MakerMake great videos. Easily
Brightcovehttps://www.brightcove.com/en/The Leading Online Video PlatformThe most powerful cloud-based solutions for delivering and monetizing video across every connected device.
Brightrollhttp://www.brightroll.com/Programmatic Video AdvertisingWe build technology that automates video advertising globally
Eyeviewhttp://www.eyeviewdigital.com/Branding That Moves ProductBranding That Moves Product
Genesismediahttp://www.genesismedia.com/Harness the Power of AttentionHarness the Power of Attention
Innovidhttp://www.innovid.com/The Leader in Interactive Online Video AdvertisingSight, Sound, Motion, Interaction: The Next Frontier
Jivoxhttp://www.jivox.com/Personalized Digital AdvertisingData Driven Dynamic Advertising On All Screens
JW Playerhttp://www.jwplayer.com/The World’s Most Popular Video PlayerThe World’s Most Popular Video Player
Kalturahttp://corp.kaltura.com/Kaltura Video PlatformKaltura Cited as a LEADER in the Forrester Wave: Enterprise Video Platforms and Webcasting, Q1 2015 Report
Lexmarkhttps://www.lexmark.com/en_us.htmlEnterprise software, Managed print services & Multifunction productsLexmark acquires Kofax
Liquidus Marketinghttp://www.liquidus.net/Liquidus MarketingTear Sheet Automation Improves Co-op Reimbursement Process Efficiency by 60%
Mixpohttp://multiscreen.mixpo.com/The most advanced social and video ad solutionsReach & Convert Your Audience on Social.
Ooyalahttp://www.ooyala.com/Unlocking the Revenue Potential of Digital TVUnlock the Revenue Potential of Digital TV
Optimatichttp://www.optimatic.com/Video Advertsing Made EasyThe Best Video Advertising Solution in the Marketplace
Pikselhttp://www.piksel.com/PikselLiberating the value of your video
Pixabilityhttp://www.pixability.com/Youtube Video MarketingWe’ve Changed Youtube Ad Buying Forever. For The Better.
Playwirehttp://www.playwire.com/Video Content ManagmentStream, Encode, Host and Monetization All in One
PowToonhttp://www.powtoon.com/Free business presentation software animated video maker and PowerPoint alternativeCreate Animated Videos and Presentations
Ramphttp://www.ramp.com/Compete Video Solutions For Media and the EnterpriseWe Make Video Valuable
Sincellhttp://www.sincell.com/SincellFreeCMS
Spot Runnerhttp://www.spotrunner.com/Intelligent AdvertisingIntelligent advertising
Spotxchangehttp://www.spotxchange.com/Online Video Advertising PlatformA Better Way to Buy and Sell Video Ads
SproutVideohttps://sproutvideo.com/Video Hosting for BusinessesGrow Your Business with Powerful, Easy to Use, and Affordable Video Hosting
Stupeflixhttps://studio.stupeflix.com/en/Make videos online with photos, clips, musicMake amazing videos in seconds
SundaySkyhttp://www.sundaysky.com/Personalized Video by SundaySkySmartVideo: Stories that matter to the consumer. Results that matter to the business
Syndicasterwww.syndicaster.tvThe end-to-end cloud video platformStreamline the creation and distribution of video clips, realize new revenue streams and extend video beyond traditional markets.
Tremor videohttp://tremorvideo.com/enVideo AdvertisingThe premium video marketplace
Tubemogulhttp://www.tubemogul.com/Video Advertising SoftwareTubeMogul is Software for Brand Advertising
TubeTrackrhttp://tubetrackr.com/TubeTrackrTools and Dashboards for YouTube Channels
tubularhttps://tubularlabs.com/Tubular LabsThe most widely used video intelligence platform
Undertonehttp://www.undertone.com/UndertoneHigh Impact Ad Formats Now Available Programmatically
uStudiohttps://ustudio.com/Online Video PlatformDo More with Video
Vdopiahttp://www.vdopia.com/mobile/Mobile VideoMobile-first programmatic buying and selling platform built from the ground up for mobile video advertising
vidcasterhttp://www.vidcaster.com/The Video Results CompanyTransform your video library from an underused asset into an unfair advantage
Viddlerhttp://www.viddler.com/Interactive Video Based Corportate Training & LearningMake your training videos EFFECTIVE. Make your company Videos SECURE. Let your product videos REDUCE SUPPORT COSTS. Make your website video ENGAGING.
Videologyhttp://www.videologygroup.com/Video advertising platformCombating bot traffic across devices
Vidyardhttp://www.vidyard.com/Video Marketing and Sales EnablementTurn viewers into customers
Viewbixhttp://corp.viewbix.com/ViewbixTurn your videos into social ads.
Vimeohttps://vimeo.com/Your videos belong hereMake life worth watching
ViralGainshttp://www.viralgains.com/Viral Video Marketing &Social Video AdvertisingSpread Awesome
Visible Measureshttp://www.visiblemeasures.com/Visible MeasuresMedia That Captures Consumer Attention
vunglehttps://vungle.com/The way developers put video ads in their appsThe way developers put video ads in their apps
Vzaarhttp://vzaar.com/Video Hosting For BusinessWe Are Video Hosting For Business
WeVideohttps://www.wevideo.com/Free Online Video Editor & MakerEasily create outstanding videos
Wistiahttp://wistia.com/Video Hosting for BusinessBusiness Smarts Meets Video Smarts
YuMehttp://www.yume.com/YuMeThe Dollar Behind Your Digital

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