Why You Shouldn’t Sweat Your Communication Assets

3 min read · 6 years ago


Discover why the right business communications solution can save you time and efficiencies.


Telecoms are, on the whole, relatively unexciting. Where other technologies develop and evolve, telecommunications go relatively unnoticed (whilst everything works properly). Little surprise then that enterprise-class organizations rarely review their communications infrastructure when there are other, more high-profile investment options available – particularly those that deliver more obvious savings and efficiencies.

The rock-solid ISDN system upon which your business relies so heavily could actually be a drain on your resources, costing much more to maintain than you think. However, many CTOs are also concerned that the time, effort and resources needed for the implementation of a next-generation alternative will outweigh the benefits.

The reality is that sticking with ISDN is actually limiting your business and moving to an updated communications solution is much easier than you think.

Unintentionally limiting business growth

The benefits of implementing SIP trunking is well known:

  •       Reduced call and line rental costs
  •       Ease of scalability according to capacity requirements
  •       Possibility of extending business communications beyond the corporate network
  •       Simplified disaster recovery provisioning

Despite these highly-publicized benefits, many businesses remain concerned that:

  •       A lack of in-house experience means staff may not recognize the true value of their investment
  •       SIP technology is less mature, stable and trustworthy than ISDN equivalents
  •       Adopting SIP trunking and VoIP based systems require a complete overhaul of existing hardware at significant additional cost

Where this confusion exists, sticking with an existing business communications platform can seem to make the most sense, even if the decision does come at reduced efficiency and higher costs.

You’re already talking VoIP

The fact is that most enterprise-class organizations are already using VoIP technologies – at least internally. Almost all modern office buildings are now fitted exclusively with CAT5/CAT6 cables, which businesses have been using for routing calls. As such, most of these companies already have the skills and experience required for the adoption of a SIP-based business communications platform.

SIP trunking has also matured considerably over the past five years, offering business-grade resilience to safeguard a vital communications channel. Even more importantly, SIP trunking provides a stable platform on which to build a next-generation unified business communications system that flexes to meet your changing needs.

Missing a trick

Although your current ISDN infrastructure is well established, the inflexibility of the platform could actually be holding your business back. The inability to react quickly to changing business priorities means that your business may already be missing opportunities to create new efficiencies – your incumbent system is failing to provide you with true value for money.

Why now is the time to change your business communications platform

It may seem like good value for money to sustain the lifespan of your existing communications platform for as long as possible. However, where you are reliant on ISDN, your business is already losing out.

    • Legacy ISDN systems could be limiting business growth
    • The opportunity cost incurred by not moving to SIP or another IP-based alternative compared with ISDN
    • Your business already has VoIP experience – but you may be overlooking it
    • You are failing to capitalize on the efficiencies provided by new technologies

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This article first appeared on the Gamma blog.

This article was syndicated from Business 2 Community: Why You Shouldn’t Sweat Your Communication Assets

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