Your business is on top of social media, right? You’ve created Twitter and Facebook accounts, and dedicated a team member to keeping them current. You’ve got hundreds, maybe thousands of “friends” who like, favorite, and comment on all your posts.
But still, something is missing?
Too many businesses forget that shares are the key to leveraging social media to capture new customers. Your posts should prompt your fans and followers to tell others about your business—to expand the reach of your posts exponentially by sharing your posts on their own feeds. It’s why writing “shareable” posts is crucial for small businesses.
Here are some real-life examples of social media posts by businesses that were not just likable, but shareable. Screenshots of the posts follow each description:
1. In September, Sam’s Chowder House in Palo Alto asked its Facebook fans to “SHARE” the news that $1 oysters were on the menu. Considering that half of all adult Facebook users have, on average, 200 friends, Sam’s 38 shares easily amounted to thousands of views.
2. Men’s pants maker Bonobos won more than 500 shares for a post about its $2,000 SuitUp Sweepstakes—even though its sharing customers were reducing their chances of winning.
3. Exactly 350 fans shared Community Coffee’s Halloween single-serve coffee giveaway, but only the first 50 commenters could win.
4. The California direct-sales jewelry company Stella & Dot posts several images each day to Facebook, giving customers ideas for pairing and wearing their accessories. Almost every one is shared more than 100 times.
5. @BreweryOmmegang got 36 shares when it used a hashtag to promote its newest beer via Twitter and provided a link that told fans how to find its obscure new Game-of-Thrones-inspired brew.
6. The outdoor outfitters brand @Cabelas knows what excites its market. This photo it tweeted at the start of hunting season was retweeted nearly 100 times.
7. Readers never seem to tire of “Please RT” requests from architecture and design magazine @HomeAdore. Every post it makes gets a minimum of 10 retweets. This one got 45.