60 Second CEO: Mark Sisson of Primal Nutrition

2 minute read

Ken Rutkowski of Business
Rockstars
rapid fire interviews entrepreneurial CEOs in one minute for the
series The 60 Second CEO.

Here’s Mark Sisson, CEO of Primal Nutrition.

KR: 60 seconds,let’s go. Who’s your favorite entrepreneur?

MS: Richard Branson.

KR: Last costume you wore?

MS: Oh. Umm. [laughs] Dressed up as a woman at Halloween. Let’s not go there!

KR: Favorite animal?

MS: Ummm. Alligator.

KR: Wow. Between one and ten, how weird are you?

MS: Oh, Three.

KR: Favorite book you’ve ever read?

MS: ‘Once a Great Notion,’ by Ken Kesey.

KR: What’s the best advice you’ve received?

MS: Ummm. Invest in yourself.

KR: How many hours of sleep do you get at night?

MS: Eight and a half.

KR: First thing you do when you wake up?

MS: Cup of coffee.

KR: Last thing you do when you go to bed?

MS: Kiss my wife.

KR: How many hours do you spend online?

MS: Ohhh. Way too many. Research, that’s what I do, I do research so it’s going to be at least three hours a day online.

KR: Every day?

MS: Yeah.

KR: One word. What word would describe you?

MS: Ohh. Evangelist.

KR: Evangelist. [Buzzer sounds – incorrectly]. Alligator. Give me three adjectives that describe an alligator.

MS: Dinosaurial…

KR: [interrupts] That’s not an adjective! Give me a real adjective!

MS: Yes it is – I made it up! Ummm. Powerful , adaptive, ummm and imposing I guess.

KR: Dinosaurial! You know because generally we associate with our favorite animal and that’s ourselves. You do not want to be a dinosaur! I was trying to save you from that.

MS: But I’m 61.

KR: That doesn’t make you old! Let’s see. Stan Lee is in his 90s and he still acts like he’s in his 40s, alright?

MS: That’s right.

KR: So stop that 61 thing. You don’t feel 61 do you?

MS: No, I feel 17.