When it comes to doing business, reputation is everything—which is why ReputationChanger.com reviews the trustworthiness and esteem of all of the world’s top businesses and brands. The company has compiled a list of six particularly reputable brands, and summarized what sets them apart. Small and medium-sized business owners, take note: There are plenty of lessons to be learned here!
Apple has continued to rank well on every published list of the “most reputable companies,” despite the fact that the company’s shareholders have found themselves on rocky ground in recent months. A big part of the Apple appeal comes from the company’s well-known commitment to customer service, coupled with its devotion to quality. Simply put, customers know that they’re not going to end up getting a lemon from Apple, and that if they do, the Apple Genius team will help them. Making your commitment to service clear from the start is a great way to engender the goodwill of customers and clients.
Johnson & Johnson
From Johnson & Johnson, we learn a different lesson. The iconic company has gone through a string of difficult product recalls in recent years, yet its reputation remains very positive, largely due to the company’s well-documented social responsibility. This is a company that is perceived as very caring—which dovetails with the nature of its product line—and that goes a long way.
What’s the first thing you think of when you think of Amazon.com? For many of us, it is that smiley face logo, the one suggesting the company’s greatest interest is making people happy. It follows through with its excellent shipping policies and general dedication to service. That’s just the kind of reputation that any business wishes to have.
The German automaker was recently listed by Nielson as the most reputable company in the world—and not for the first time. The company summarized its secret in this way: It does not make promises it cannot keep. That’s something businesses can learn from. It’s good to make promises and guarantees to your clients and customers—but only if you are able to follow through!
Of course Google is a reputable company; simply think about how many people use Google products every day, how ubiquitous they have become. If there is one largely-hidden facet to Google’s positive reputation, well worth noting and emulating, it is that Google takes great pains to keep its customers educated and informed. Whether you are a webmaster or simply a search engine user, there are documents upon documents available for you to peruse, explaining all of Google’s inner workings. Again, this is something businesses of all stripes can imitate: Seeking to enrich your clients’ knowledge base helps your brand to come across as more authoritative and more helpful.
Disney is another company that constantly makes “most reputable company” lists, and again, there are myriad reasons for it. To narrow it down to just one takeaway lesson, though, note the consistency that Disney has when it comes to its branding. Whether you’re talking about the cruise line, the movies, or the theme parks, Disney has an across-the-board public face, one that emphasizes childlike wonder, dreams come true, and clean family fun. That kind of consistent vision is what solid reputations are built upon.
All of these companies are reputable in the eyes of investors and consumers, and all of them have achieved reputability through different means. As such, all of these companies hold lessons for small business owners. Perhaps the single most important lesson: Taking a proactive approach to reputation management is essential for success.
More Business articles from Business 2 Community: