Recruitment ad requires skilled tattoo artists to accurately shade in a QR code

While QR codes have become a popular way for businesses to easily link to digital content, truly integrating them into campaigns can take a little more creativity. We’ve already seen Korean retailer Emart use the sun to create a shadow code that can only be scanned at a particular time of the day, and now a recruitment campaign from Berrge Tattoo is getting artists to color in a code precisely enough to be able to unlock a link to apply for a job at the company.

Created by Turkey-based advertising agency Büro, the print ad featured a faint QR code superimposed on a skin-like image, with the text ‘New tattoo artists wanted. To apply, fill in the QR code carefully’. The idea behind the campaign is that only those with a steady hand and the patience to complete an awkward task will be able to scan the completed code and apply for a position.

Although a seemingly simple concept, Büro thought outside the box to make QR codes more useful for their clients’ needs. Are there other ways to better engage audiences with this technology?

Website: www.berrgetattoo.com
Contact: www.berrgetattoo.com/contact.html

Spotted by: Tracy Chong

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