The era of content marketing is here as companies understand the need to be found online, effectively communicate their message and engage with their target market(s).
But, after content is generated, do you know how to market it effectively to your audience? The reality is, for content generation to be effective, you need people to see your content. If you create something of value for your target market, they will return the favour and without hesitation, spread the word.
Brands should position themselves as knowledgeable and expert sources. It’s about building trust and positioning your brand as an leader in the industry, saying something unique/of value and sharing other relevant news (and not just your own).
For additional advice, check out 5 Tools to Help with Social Media Management.
Need more convincing on content marketing? Check out these stats!
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