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Read This Before Launching Your Online Training

By Annetta Powell | Small Business

There are several new Customer Interaction Points which include places and sources that customers use to contact or interact with a company. Ever since the internet has expanded its domestic presence and usage, entrepreneurs and marketers consider it to be a crucial Customer Interaction Point. As a result, innovative strategies are being incorporated in the Internet Marketing campaigns by big and small companies alike.

While there are several pillars of Internet Marketing which fulfill various purposes, Content Marketing is used to realize different business goals like expanding its scope, customer base, etc. With an array of benefits, Content Marketing is an effective tool through which a company’s potential customers can find it themselves.

Incidentally, an increasing number of online businesses are getting on the bandwagon by creating and using a variety of content types in their overall strategy. Some of these include:

Launching Your Online Training

Read This Before Launching Your Online Training image Read This Before Launching Your Online TrainingRead This Before Launching Your Online Training

Since online businesses strive to introduce creative and unique Content Marketing methods, Online Training has become increasingly popular in this regard. However, it is important to note that the choice of method or tool is not the sole, key success factor of Content Marketing. The significance of content quality must not be overlooked. This refers to the value that the created content can add to the target audience.

Online Training material can be developed for any or all of the company stakeholders, which include:

  • Customers
  • Employees
  • Shareholders
  • Government Officials

The content quality of an Online Training depends on two factors. Firstly, how well it addresses the areas of interest of its target audience. For example, Online Training as How-To guides on interesting topics skills useful for the target audience, product demonstrations, etc. Secondly, Online Training content becomes more valuable if it is created in a format preferred by its target audience. For example, Online Training can be created in different formats, like:

  • EBooks
  • Videos
  • Blog Guides
  • Training Manuals
  • Podcasts
  • Illustrations
  • Webinars

Online Training is one of the most lucrative Content Marketing tools as it is up to the discretion of business owners to make it available for free or as paid content. Since Online Training also includes paid versions, it is essential to ensure that the content is worth being paid for.

Irrespective of the topic and format, Online Training material must be created with the aim of making it effective enough to achieve business goals. Online Training mostly leads to the benefits of acquisition and conversion of additional potential customers, development of trust among readers or viewers of Online Training, and so on.

The following section covers useful tips and ideas for creating successful Online Training material:

Know Your Audience

Many business owners with lack of experience in Online Training often argue that tracking the readers or viewers of their Online Training content is impossible, mainly because it is widely and globally accessed. However, the subject matter of all Online Training must consistently cater to a predetermined target audience; which is mostly the actual and potential customers of the company.

In short, before creating Online Training content, it is important to refer to the basics of market segmentation so as to acquire a clear understanding of the target audience and its vital information. For example, their age, gender, income, lifestyle, geographic location, standard of living, etc.

Simplicity is the Best Policy

It is true that the Online Training content is a reflection of the company values and reputation. However, this does not mean that its Online Training must be based on complex information or layout. On the contrary, Online Training must deliver value to the target in an immensely easy-to-understand and simple fashion.

Combine & Rule

It is a known fact that individuals can be categorized into groups on the basis of their preferred learning style. When a company creates training guide for its business partners or customers, it must incorporate various patterns to present the same information. For example:

  • Visual Representation
  • Graphic Demonstration
  • Textual Format
  • Audio and Video Versions

Hear Them Out

Online Training content is a great way to encourage potential customers and other team members to interact with the company. The training material should thus include a message or tool to prompt the readers or viewers to provide their feedback on the training content as well as suggestions for the creation of new material. This would enable companies or creators of Online Training to integrate the needs and wants of prospects in their upcoming content.

Make it SMART

Similar to the objectives of other Internet Marketing tactics and strategies, Content Marketing methods must meet the SMART criteria. In context of the objectives behind Online Training, each criterion is explained below:

Specific

Training material, offered to guide or educate the prospects on a topic or skill, should persistently remain on the core subject.

Measurable

The creation of training content involves several key decisions. One of them is the selection and incorporation of quantifiable web metrics to tracking the success of Online Training.

Attainable

While there are many business objectives which can be analyzed through free and paid training content, it is necessary to focus on optimistic but achievable goals. This way, the training content will be created with a better sense of direction.

Relevant

The purpose and content of Online Training must be relevant to the company’s overall mission and vision.

Time-Specific

With a rapidly changing business environment, all Content Marketing methods and Online Training content must be developed to meet the evolving needs of their prospective customers and team members.

These tips are generally applicable for all types of Online Training content and format. However, training material must be made available to prospects after it has undergone various tests to ascertain that the users do not face any media-related glitches. For example, it is important to consider the requirement for software components and plug-ins, compatibility across various online platforms, resolution of content on various browsers, and so on.

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