Writing the script for business growth

There are many ways to market a business, but writing is one of the most versatile methods and it’s also very cost effective. From blogging to press releases, writing can be an excellent method of promoting your company.

Most business owners find themselves in a difficult position when it comes to marketing. While it is a necessary part of running a business, it can also be very costly, making it difficult to balance money against promotion. Writing is one of the best methods for promoting your business on a budget since it has so many applications.

Whether you write yourself or hire a writer, it’s possible to boost promotion for any business in any niche through the written word, if you know what you’re doing.

Press Releases

Writing a press release is not as difficult as it might seem at first glance. Press releases usually follow a specific template, so all you need to do is look at a sample and work from there. These are used to give information to the media about current business news, but they also work well to build backlinks to your company website, even if no one picks the news up for print.

What constitutes press release news?

  • New employees
  • New products
  • Relocation of the business
  • Expansion of the business
  • Events or festivals sponsored by the company

Anything new or interesting in the business can be news. Decide what that is, then write about it in a manner worthy of the press. It may help to imagine your release being printed in the local newspaper and writing it in that style. Include quotes to add more interest and be sure to include links to all companies or events mentioned.


More and more companies are starting business blogs these days, and for good reason. This helps bring in more traffic from search engines by improving SEO, when done correctly. The constant updating of your website is a very good thing when it comes to Google, so a blog that is updated at least once a week will catch the search engines’ attention and boost your rankings.

A business blog isn’t just for search engines, though, it’s important to remember that you are writing for people, too, not just the search engines. Be sure to turn out content that suits human interests. Keep in mind that educating your audience is usually far more productive than hard selling to them in a blog post.

Article Marketing

Article marketing is often misunderstood, yet it is an extremely simple and free method of promoting a business. No matter what your niche is, it’s possible to promote it through the use of articles which are submitted to blogs and article directories. Most people think of spammy article directories when they hear of article marketing, but guest posting on someone else’s blog can be an excellent way to market and as long as you write a nice, quality post, it isn’t spammy at all. In fact, it can draw a lot of visitors if well done.

That’s not to say that article directories don’t have their place. These can still be good sources of backlinks to help move your site up in the rankings and in some cases, such as with EzineArticles, you will find that your articles turn up in the search results and bring in extra traffic, as well.

Other places you might consider submitting articles include:

Email Marketing

If you have a website, you should be collecting emails somehow, usually through the use of an autoresponder like Aweber. Just collecting the emails, however, is not enough. You can use them to promote your business by sending out periodic emails to keep in touch with people who were interested enough in your products and services to give you their email, a precious commodity these days.

It can help to write out a year’s worth of emails ahead of time, which can be done in a few days, if you’re fast at writing. It’s quite possible to send out just one or two emails a month. Make sure that they are useful to the readers or they will simply unsubscribe. Ads for your business won’t necessary get a big response, so consider writing informative emails, giving something away and then give a call to action at the end of the email.


While many people use ebooks as a giveaway to get email addresses or simply sell them, you can actually promote your business with a well written report that you offer around the Internet. The trick is to make it irresistible to people.

Start by choosing a topic that relates to your business and is something your target audience will want to know. Look on forums where your audience spends time to learn what their problems are, then write a 5-15 page report on it or outsource the writing. You can then turn the report into a PDF and distribute it around the internet.

There are a number of sites that will let you list a free ebook and if you add giveaway rights to it, you will encourage other people to give the book to their readers, as well. The end result, if done well, is that your report will be read by thousands. As long as you have information about your business in the book and a call to action at the end, it doesn’t matter who is giving the report away, because people will keep coming to your site.

Writing can be a very powerful means of promotion. If you don’t possess writing skills yourself, it shouldn’t be difficult to find someone who does.

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