From the PR Newswire Blog: CEO Ninan Chacko on Taking a Content-Centric Approach to Building Relationships


How does an enterprise build relationships?  By engaging its customers, its prospects, its investors and all other influencers in an interactive and iterative dialogue of which the foundation is content.

In a recent blog post by Ninan Chacko, PR Newswire CEO, Chacko provides insight on the neccessity for businesses to develop valuable content and distribution channels to engage and develop loyal customers.


Read full blog post post here.


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