Respect and Safeguard Privacy
There are a few ways to respect consumer privacy and safeguard digital information:
- Promise to protect their disclosures against fraud and misappropriation.
- Respect their preferences regarding the use of their information and limit your data collection solely to what is absolutely required to conduct business.
- Be completely forthcoming about what information you collect and with whom it will be shared.
- Let them know how mistakes will be corrected, how their data is secured and how policy changes will be communicated.
- Finally, you should apprise users of the means available to them to present any concerns they may have.
Securing Their Data
If you’re asking for credit card information, bank account numbers or Social Security numbers (which you shouldn’t need at all), it is your responsibility to ensure storage and transmission of this data in the most secure manner possible.
In many cases, customers will opt-in to email communications without realizing they’ve done so. When they ask to unsubscribe, you’re required by law to enable them to do so. You can save yourself a lot of trouble if you make email opt-out options readily visible. This also establishes you as someone who can be counted upon to conduct business in an above-board fashion.
Too many sites make the opt-out process incredibly difficult or even invisible, as if that will discourage irritated people from doing so. Meanwhile, this irritates them even more. If you’re conducting business with good intentions, there’s no reason to hide your opt-out button. In fact, making it plainly visible says you’re someone who can be trusted.
Honor Their Preferences
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