Keep pushing to maximize mid-season sales

By | Small Business


We’re well into the holiday shopping season, that doesn’t mean there aren’t still ways to improve your online store and make the most of the next few weeks. Here are some tips provided by ecommerce experts who are part of the Aabaco Small Business Developer Network.

Keep working (and improving) your plan

As part of your Black Friday preparations you should have developed a plan for how you were going to handle the flood. If so, make sure your team is sticking to the plan. It only takes one employee being out of sync to throw a wrench in your well-oiled machine. On the flip side, if the plan you implemented starts to show an obvious flaw, address it immediately. Both of these situations can very quickly lead to huge productivity losses and very unhappy employees. Speaking of unhappy employees, this can be a super stressful time. Make sure your employees are getting their breaks and maybe even an extra few minutes here and there to keep a clear head and prevent getting burned out. It’s easy for employees to take a slave driver view of their bosses. Combat this issue with a practice you should be using all year round, servant-leadership.  

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Maximize profit margin by increasing prices

If you and your staff are struggling to keep up with the pace of orders, start gradually increasing your prices. The law of supply and demand suggests that the pace of orders will begin to slow, which may provide needed relief to your team. Your profits, however, should soar, enabling you to provide high quality service to your customers while (hopefully) generating record-breaking profits.

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Reduce the cost of returns

Take advantage of new features available for managing returns. A return label portal is all you need to efficiently keep track of returns. The most beneficial part is that you only have to pay for the postage if the item was actually returned.


Show me the shipping!

There’s no doubt that shipping factors hugely into buyers’ online decisions, but even more so around the holidays.  Your site should prominently show your shipping offers, concisely and clearly.  Don’t overcomplicate it.  Use your real estate wisely.  Place your shipping offers noticeably in your masthead or better yet, install a universal promotional tool that will give you easy control over switching up offers as we move throughout the holiday shopping season.  Don’t offer free shipping on all your products?  No problem, consider adding a product specific flag tool so your customers can easily identify which products come with free shipping.  Lastly, include a shipping countdown tool that incentivizes customers to put more in their carts to meet the free shipping criteria.


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