You can’t control life, but you can make sure your employees are covered

As a small business owner, you know that a solid benefits package can boost your ability to attract rock star employees, and increase productivity by keeping your existing employees happy and healthy. With so many options to choose from though, it can be a bit overwhelming when it comes to selecting coverage.

If your employees aren’t enrolling in your benefits plans or seem apathetic about your offerings, you may need different plans and better communication.

Make this year’s enrollment the best yet with these three tips:

1. Make tax credits your friend

Great news for businesses that employ 25 or fewer full-time workers: Your business may be eligible for the Small Business Health Care Tax Credit if average annual wages of all employees are less than $50,000.

2. Keep current options in mind, but consider new ones

While many small businesses try to simplify with one plan, benefits are not one-size-fits-all. The soon-to-be retiree will likely have different insurance and 401(k) needs than a single mom or a new parent. Provide your employees with two or three options, and let them choose what works best.

3. Communicate benefits to promote understanding

We all know that benefits can be confusing. Many employees even admit to making mistakes during open enrollment that could cost them hundreds of dollars* just by choosing the wrong level of coverage.

While workers acknowledge these mistakes, they may not be comfortable speaking up and asking for help. Beat them to the punch by initiating a conversation about their options. Aflac makes it easy with the employee toolkit , where you’ll find articles, posters, emails, table tents and postcards that can be customized with your company logo and printed with one click. It’s the easiest way to communicate about benefits at open enrollment and throughout the year.

* The 2015 Aflac Open Enrollment Survey, conducted by Lightspeed GMI from June 23 – July 2, 2015, among 2,000 adults ages 18 and older who are employed full or part time at a company with three or more employees.