Getting publicity for your new business is a critical part of a successful launch and a foundation for future success. For some businesses this is easier than for others. A bookkeeping service is going to struggle a lot more than a celebrity-backed online service for example. And there are many ways to get publicity. But if you want media attention then you should watch this Business Rockstars Minute with Ken Rutkowski. He talks about how to do public relations right. Take a look.
This is one in a continuing series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. As well as a few suggestions for diving into the topic more deeply. We recommend that you check out their daily live shows over at Business Rockstars as well.