You might be looking forward to a lazy Labor Day weekend. But if your business relies on consumer calls, Tuesday promises to be one the busiest phone days of the year.
Based on an analysis of more than 300 million consumer-to-business calls since the beginning of 2014, the day after Labor Day is characterized by 34 percent higher inbound call volume to businesses. The study was conducted by Marchex, provider of an analytics platform for “click-to-call” ads.
The researchers explain: “Many U.S. consumers tend to use the final days of summer to get something accomplished — whether it means booking a last-minute vacation or scheduling home and car repairs before the fast-approaching holiday season.”
Marchex has dubbed the day after Labor Day “Telephone Tuesday” and says the only day on the calendar when you might hear more rings at work is the first business day after July 4,, when call volumes increase by 40 percent.
According to John Busby, Marchex senior VP of consumer insights, lawyers, bankers, and real estate professionals shouldn’t hesitate to extend their holiday over a four-day weekend. Call volumes don’t go up in those industries after Labor Day.
But, if you’re in automotive service, cable, insurance, or storage sales, you’d better be back in the office ready to go on Tuesday.
“The cable and satellite industry should be prepared for 65 percent more calls than usual as football fans scramble for the best deals on sports packages,” Busby says. “Likewise, the healthcare and insurance industries should expect 80 percent more calls than a typical work day as students look to shore up their needs as they return to the daily grind. And home services, especially storage providers, will see a sharp uptick in their call volume as students and families prepare for the winter.”
Busby notes that automotive service businesses are 10th on the list of industries with high call volumes on Tuesday, but, he adds, “this is nothing compared to the spike they see during end-of-year sales.”
Follow Adrienne Burke @adajane