Marketing as we know is changing. Not only into inbound but also technically. With the breakout of marketing automation software, like HubSpot, more and more opportunities to appeal to our leads from a technical standpoint are in front of us. In addition, marketing jobs are requiring candidates to be technologically savvy as well. There is one way around this: get more technical.
Now, you’re probably thinking, “Wait! What?! I can’t learn to code!” The point isn’t for every marketer to become a developer, but they should be digital natives. You should know what a “plugin” is and how an “API” works. The difference between a CMS and CRM should be obvious to you. If you’re getting overwhelmed, don’t worry.
Here are a few ideas you can do to grow in your career and impress your colleagues:
- Master Marketing Automation Software – If you’re not already using marketing automation, you need to get on the train. Not only does this make your life easier on a day-to-day basis, but it will also keep you on your toes with navigating software. Thus, your technical chops improve. SmartBug Media recommends using HubSpot as the choice marketing automation solution.
- Learn the Fundamentals of a Content Management System – Many marketers are expected to update the company website, optimize it for SEO, add calls-to-action, you get the idea. If you’re unsure of how to use a content management system or CMS, like WordPress, take a class. There are many free ones online. If you have an in-house developer, ask him or her to give you a quick tip session. They will be grateful to have minor changes taken off their plate.
- Know Your Integrations – Integrations may come in the form of a Plugin on WordPress, or a feature in HubSpot. Either way, know which external tools have an integration, how to set them up, and how to use them appropriately.
- Get More Advanced – As you become more comfortable with your technical abilities, start to dig into more creative tactics. For example, using a “Click to Tweet” code in your blog posts for interesting stats. Setting up PowerPoint to open like a game instead of a presentation. There are a million ways to utilize your newfound skill.
The more technical ability you have, the more creative you can be with your content offers. Thus, more leads will be captured for your company. Set yourself up for success!
This article was syndicated from Business 2 Community: 4 Ways Today’s Marketers Can Improve Their Technical Chops
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