A Good Brand is that of a “Solid Citizen”

    By | Small Business

    shutterstock_125870621Having upright character is entirely self-serving: You feel good about yourself and you sleep soundly. You don’t fear how your actions will look in the newspaper or in the blogosphere. You need not agonize over how your kids, partner, parents, friends, classmates, neighbors, and co-workers will view you. Being a solid citizen is the ultimate de-stressor. Consider these three truths:

    · Fame, popularity, riches go away; only character endures.

    · Ethos is established at the top and you’re the top in your world.

    · People want to trust you so make it easy for them.

    As for me, I have plenty of faults but I try to do the right thing.

    Subscribe to our mailing list
    * indicates required
    Small Business Services