This month is all about the trends that are shaping the future of the content marketing world. This week, we’re focusing on the growing dominance of the mobile Web and what we as content marketers need to know.
Recently I was having coffee with a colleague and the topic came around to the increasing use of mobile devices for … well, for just about everything.
She wrinkled up her nose and said, “Really? Most of my company’s clients spend all day in front of a computer screen — why should we care about mobile?”
Yes, there was once a time when the only marketers who needed a mobile strategy were those serving die hard road warriors and iPhone-addicted tweens. Not so today.
But don’t take my word for it. Check out the latest statistics:
- Global mobile traffic grew by 69% in 2014 alone (Source: Cisco)
- Traffic on mobile devices alone in 2014 was nearly 30 times the size of the entire global Internet in 2000 (Source: Cisco)
- Mobile app usage grew 52% between 2013 and 2014 and now accounts for more than half of U.S. digital media time spent (Source: comScore)
- More than half of U.S. smartphone owners use at least one app every day of the month (Source: comScore)
- Video now accounts for 55% of all mobile data traffic (Source: Cisco)
- Average smartphone usage grew by 45 percent last year (Source: Cisco)
- Currently there are more than 109 million wearable devices in use around the world (Source: Cisco)
- The number of mobile-connected tablets worldwide increased to 74 million last year (Source: Cisco)
- The number of global smartphone users is expected to reach 2 billion by 2016 (Source: eMarketer)
- Smartphones are expected to reach three-quarters of mobile data traffic by 2019 (Source: Cisco)
So, yeah, the mobile Web is here to stay and will only grow from here. How can we as content marketers adapt?
- Check all your content sources on a variety of mobile devices regularly.
- Make sure your content is “right and tight.” There’s nothing wrong with lengthier content as long as you’re earning every swipe with great content that’s presented well.
- Include subheads every few paragraphs to give mobile users a “You are here” benchmark.
OK, your turn! How are you adapting to the needs of mobile content audiences? Leave us a note in the comments — we’d love to hear from you!
This article was syndicated from Business 2 Community: 10 Surprising Stats About Mobile Content
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