10 Arguments for a Pinterest Business Account

    By | Small Business

    10 Arguments for a Pinterest Business Account

    10 Arguments for a Pinterest Business Account

    You may have a personal Pinterest account, that you got when Pinterest first arrived on the scene in 2010 (remember when it was by invitation only?). And you’ve loved some of Pinterest’s changes, such as the move from search to guided discovery. Now that some of your friends have business accounts, why don’t you make the leap, too? If you’re undecided about getting a business account, here are some reasons you need to get off that fence.

    The Red Check Mark Gives Legitimacy to Your Business Account

    The Red Check Mark Gives Legitimacy to Your Business Account

    Red Check Mark

    As Kim Garst outlines in her excellent article: How to Verify Your Pinterest Account, you can’t wait to get the checkmark. One of the biggest reasons is that you’ve been building your website and you want as many inbound links as possible. When you have that red check mark, Google takes your Pinterest account seriously.

    Pins and Boards Are Now Being Indexed By Google

    Pins and Boards Are Now Being Indexed By Google

    Google Search

    With both pins and boards now being indexed by Google, it makes sense to have a business account so that you can pin your own content and drive traffic to your website. For instance, above is a Google image search I did on a pin. Pins dominate the search results on Google.

    Want to learn more about your audience and your top pins?

    Want to learn more about your audience and your top pins?

    Analytics

    Want to learn more about your audience, your top pins, and your all-time most popular pin? Sure you do! To get started, login to your business account and check your analytics. As you can see from the above screenshot, I have a lot of views, but views on my website are a spot that could use an upgrade. I’ll be writing more about Pinterest analytics in the future, so keep your eyes open.

    A Pinterest Business Account Helps to Increase Your Brand

    A Pinterest Business Account Helps to Increase Your Brand’s Legitimacy

    Legitimacy

    For any brand, having a business account lends an air of legitimacy. Having a business account adds to your credibility. It’s surprising when a business doesn’t even bother to upload a logo or photo before starting to follow many, many accounts. And by the way, here’s a list of Five Things You’re Doing Wrong on Pinterest and How to Fix Them.

    A Business Account Draws More of the Right Kind of Followers

    A Business Account Draws More of the Right Kind of Followers

    Followers

    Just like a business account on Twitter, Facebook, or anywhere else, a business account will draw more of the right kind of followers. If you haven’t taken the time to set up your account yet, here are some first steps you can take.

    Rich Pins, Like Sponsored Pins, Can Increase Your Traffic and Profits

    Rich Pins, Like Sponsored Pins, Can Increase Your Traffic and Profits

    More Business

    With a business account, you can check what your ideal client is pinning, and then take steps to create pins that match those pins and that will be interesting to them. Besides, you don’t want to miss out on rich pins, sponsored pins or the upcoming buyable pins, do you?

    Pinterest Drives Sales to Shopping Networks, Like Etsy and Shopify

    Pinterest Drives Sales to Shopping Networks, Like Etsy and Shopify

    Increased Sales

    With all the ammunition you’ve gathered from your analytics, you’ll surely have more sales. You should know more about your ideal client and what interests them. Especially in a retail environment, sales can come directly from Pinterest. Pinterest users spend more time on the site, and tend to buy from sites like Etsy and Shopify while there.

    A Business Accounts Helps People Recognize Your Brand

    A Business Accounts Helps People Recognize Your Brand

    Brand Recognition

    People will recognize your brand and image if they see you consistently pinning pins that match your brand. You won’t be “out of sight and out of mind” when your pins remind people of your brand.

    Know Where the Market is Headed with a Pinterest Business Account

    Know Where the Market is Headed with a Pinterest Business Account , Image: ©PBS Works

    Barometer

    By analyzing the popularity of your pins, you can get an idea of where the market is headed. For instance, you could pin the same pin with a different image to different boards, altering the time you pin, in order to see which draws more attention. The marketplace’s taste fluctuates as quickly as the weather; what you will find within Pinterest’s business analytics is a barometer that helps you maneuver through the market trends.

    Who Doesn

    Who Doesn’t Need More Brand Loyalty? Image Credit: ©Julio Palacios

    Brand Loyalty

    According to Access Development, “the most important driver of brand loyalty for millennials is a great product at 77%, followed closely by brand recognition and trust at 69% (NewsCred)”. A Pinterest business account can help you to retain those loyal customers, whether they’re millennials or not.

    Convinced?

    Will you take the plunge and get your brand a business account now? I’d love to know if you do. Leave the word “Done!” in the comments if you do!

    This article was syndicated from Business 2 Community: 10 Arguments for a Pinterest Business Account

    More Digital & Social articles from Business 2 Community:

    Subscribe to our mailing list
    * indicates required
    Small Business Services