You may either have established your online marketing campaign or you may be working on it as we speak. In any case, the data that you need for your marketing campaign (and strategy) must be readily available and it must be exactly what you need to allow your business to succeed.
The overwhelming volume of available data
One thing that you will probably never experience is not having enough data to choose from in order to ramp up the success of your business. Of course, the other side of the coin is that you have so much available data that it may feel overwhelming and almost impossible to dig through all of it in order to get to the pearls that you need for your business. At this point, you may be asking yourself how you can possibly know which data are important and which are not in your particular situation. Before you can begin to decipher any data at all, you need to at least narrow down the “ballpark” and get as close as possible to the data that you think will help you to accomplish your professional goals. After that, it may be a great idea for you to create and editorial calendar to keep the data organized. From the start, you should focus on data that has an emotional/human angle, data that causes some sort of reaction in other people, and data that has a selling edge. If you are able to categorize your data in that way, you will be able to understand your target audience(s) wants and needs more thoroughly and then you will have a better shot at doing business with those people.
- Data that have an emotional/human component to them: These type of data are basic and they reach the core of anyone with whom you are interacting. The data will allow you to have a better understanding of the people with whom you wish to connect and it may give you a really good sense of how your target audience members will react to the information. Once you have made a final decision about using that particular data, a lot of useful information will be revealed to you and you can use it to further your marketing campaign. This type of data are emotion based because they target human feelings. It is important for you to remember that your online marketing success is dependent on your ability to form and nurture successful relationships with the people with who you want to do business. Those relationships will be based on feelings. All relationships are based on the same thing. Although each relationship is different because people are different, they all have one thing in common. They all react to whatever makes them feel something, whether those feelings are positive or negative. Only after you have connected with the other people emotionally will you be able to customize your marketing strategy in a way that produces positive results for your business.
- Data that cause a reaction in the other person: The way in which people behave has everything to do with what they are looking for (their wants and needs) and WIIFM? (What’s In It For Me?). If the other person doesn’t feel that he or she will get anything out of your branding and your offerings, they won’t bother to spend the time interacting with you. If those two things are what they should be, you will be able to succeed at holding their interest and in getting them to want what you are offering. The thing that you need to understand is that those elements are caused by a whole bunch of different triggers (external triggers). If you obtain the data that tell you what those triggers are, you can customize your marketing strategy in such a way that it gets the attention of the other person and continues to hold that person’s interest for a very long time. Of course, if you can hold onto those data, you can use it in the selling phase as well, which is your ultimate goal, of course.
- Data with a selling edge: Part of your understanding must be that you have a really good handle on who is interested in obtaining what you are offering. Hopefully, you will work most of that out when you are identifying your target audience initially; however, your work will not totally be over so early on. When you look at your data with a sales edge, you will exposed to information on exactly who your perfect target audience is and how to connect with those people. That means that you have to become as intimately acquainted with them as possible. The better you “know” them, the more effectively and successfully you will be able to sell your products and/or services to them. If you do it right, you will be gaining loyal customers who will be willing to stick with you throughout time.
- Your approach to obtaining the different types of data that you need: There are several different ways in which you can gather the data that you need. You can use an analytics tool (such as Google Analytics), you can gather data by interacting on social media channels, and you can actually listen to what your prospective and existing clients are saying about your brand and your offerings. They will be an excellent source of information for you. However, you need to remember to really listen to what they have to say. On many occasions, listening is more important than speaking.
The right type of data are extremely important for your professional success. The data are the foundation that you must lay before you can proceed with implementing your marketing strategy. If you are in possession of the right kinds of data, it will bring you very far on your road to success. Make sure that you concentrate your efforts on what is working and always consider that you can improve upon what you have. That is how you allow your business to grow. The last thing that you want to do is stagnate.
This article was syndicated from Business 2 Community: The Most Receptive Data for Your Business
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