So what does propinquity mean? It means closeness, not just hysical closeness but also close in some other way. Why should a business care? Because being close, being relevant, being aware of relevancy are all key to meeting your customers’ needs. Ken Rutkowski explains more and shows you how to ‘think propinquent’ in this Business Rockstars Minute.
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This is one in a continuing series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.