Ken Rutkowski of Business Rockstars rapid fire interviews entrepreneurial CEOs in one minute for the series The 60 Second CEO.
Here’s Mark Sisson, CEO of Primal Nutrition.
KR: 60 seconds,let’s go. Who’s your favorite entrepreneur?
MS: Richard Branson.
KR: Last costume you wore?
MS: Oh. Umm. [laughs] Dressed up as a woman at Halloween. Let’s not go there!
KR: Favorite animal?
MS: Ummm. Alligator.
KR: Wow. Between one and ten, how weird are you?
MS: Oh, Three.
KR: Favorite book you’ve ever read?
MS: ‘Once a Great Notion,’ by Ken Kesey.
KR: What’s the best advice you’ve received?
MS: Ummm. Invest in yourself.
KR: How many hours of sleep do you get at night?
MS: Eight and a half.
KR: First thing you do when you wake up?
MS: Cup of coffee.
KR: Last thing you do when you go to bed?
MS: Kiss my wife.
KR: How many hours do you spend online?
MS: Ohhh. Way too many. Research, that’s what I do, I do research so it’s going to be at least three hours a day online.
KR: Every day?
KR: One word. What word would describe you?
MS: Ohh. Evangelist.
KR: Evangelist. [Buzzer sounds - incorrectly]. Alligator. Give me three adjectives that describe an alligator.
KR: [interrupts] That’s not an adjective! Give me a real adjective!
MS: Yes it is - I made it up! Ummm. Powerful , adaptive, ummm and imposing I guess.
KR: Dinosaurial! You know because generally we associate with our favorite animal and that’s ourselves. You do not want to be a dinosaur! I was trying to save you from that.
MS: But I’m 61.
KR: That doesn’t make you old! Let’s see. Stan Lee is in his 90s and he still acts like he’s in his 40s, alright?
MS: That’s right.
KR: So stop that 61 thing. You don’t feel 61 do you?
MS: No, I feel 17.