There are many strategies to win over customers and most of them are successful at least part of the time - otherwise nobody would have taken the trouble to articulate them as strategies! But underlying all the best strategies is a key approach - empathy. In this Business Rockstars Minute, Ken Rutkowski outlines the whys and hows of using empathy to connect with customers.
This is one in a continuing series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.