Under Armour Launches Fitness Tracking App After Buying MapMyFitness

    By | Small Business

    Under Armour

    Under Armour is launching a new fitness tracking app- UA Record available on both Android and iOS platforms. It provides a “total snapshot of your progress – including steps, sleep, caloric burn, heart rate and weight,” the company said in a news release.

    A pet project of CEO Kevin Plank—UA record keeps a daily graph of all activity, from workouts to sleep to the number of steps- basically aiming to provide the ultimate health and fitness data from a variety of devices. It is compatible with wearables like Jawbone Up, Withings Pulse and Garmin GPS watches.

    For users using the app on iPhone 5s, 6 or 6Plus- the phone can be additionally used as the tracking device. UA can also be used to manually enter sleep info and keep track of your weight patterns.

    The fitness tracking app also links users to other fitness-enthusiasts, integrating social features as well, to make a community of like-minded individuals. Members can challenge their friends to fitness competitions while it provides real-time updates and a leader-board to keep track of the scores. Members also have the flexibility to share photos, videos, workout stories and this is thus built to be the ultimate health and fitness program which gives the user everything they require in one place.

    The company, along with tallying stats with the Armour38 wearable sensor, is also engaging with HTC to develop new products for the fitness tracking app. “We want our products to meet the needs of every individual,” says HTC CEO Peter Chou. “So far, no company has been able to deliver this level of support and we feel we have a tremendous opportunity to disrupt and accelerate the development of this market. “

    This article was syndicated from Business 2 Community: Under Armour Launches Fitness Tracking App After Buying MapMyFitness

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