Perfecting the Pitch: Five Outreach Email Tips

Outreach emails are critical for building links for your website. As email remains the most used communication platform on the Internet, crafting effective messages to engage a company or web administrator is crucial.

Outreach emails are designed to contact websites that can provide you with quality backlinks, which can help boost your website’s search engine ranking. When creating these emails, it is important to sell your website while offering a benefit to the recipient of your email. Below are some outreach email tips that will help you write effective emails that are more likely to get you those valuable backlinks your website needs to rank higher and get more traffic.

Find the Right Contact
In most cases, a website uses one specific email address that is responsible for receiving backlink requests and choosing which of those requests to honor. While the right contact isn’t necessarily sitting on the site’s homepage, keep digging through the site until you find the appropriate person. There are also a few SEO tricks that can also help you track down the email address you need. The Chrome plugin Rapportive and BuzzStream’s plugin, BuzzMarker, can be invaluable tools in helping you pull emails, contact pages and social handles from websites.

If you were called for a job interview, you would do some research on the company. The same holds true when sending outreach emails. You should thoroughly research every website you contact and tailor your email to each site’s goals. It’s important to know about the company and website you’re contacting to show them you value their product and services, and that your site has something to offer them. Don’t waste time sending template emails! Many bloggers receive 10–15 outreach emails a week, so it’s important to set yourself apart. Just a little bit of research will help your request stand out.

An Attractive Subject Line
The subject line is arguably the most important part of any email. After all, no one can read your offer if they don’t open your email. Here are some quick tips for writing better subject lines:

  • Shorter is better. You want to be concise in your subject line. Most email carriers have a subject line character limit, so it’s important to be brief and to-the-point.
  • Match your content. The subject line should be relevant to what you’re saying in your email. If a reader opens an email that promised pickles and finds text about goldfish, they are likely to immediately tune out.
  • Sound important. You only have a limited number of characters, but you want to show that your email is important and urgent.
  • Get personal. When you have room, include the recipient’s first name in the subject line. Readers are more likely to open emails that are personalized.
  • Don’t ignore the “From.” Your “from” line should show that you are a reputable source. You don’t want to be trashed as spam because your emails are coming from “The Prince of Nigeria.”

Personalizing the Email
It’s best to keep outreach emails short and succinct. Like you, website administrators do not have a lot of time to go through emails, and the emails that get to the point and make a strong argument will have the most success. One of the best ways to ensure a response to your email is to personalize it to speak to the recipient’s interests and goals.

  • Find common ground. Construct your message to speak to something that you and the recipient have in common.
  • Find common contacts. Try to find an acquaintance or business contact who already knows the recipient. Mentioning someone the recipient knows will peak their interest.
  • Find a clear message. Quickly state why you are writing. Don’t dawdle with a long and rambling intro. Clearly identify your goals in writing and what you hope to accomplish.

A Clear Call-to-Action
Once you have hooked the recipient, they will need to know how to proceed. It’s extremely important that your email contain a strong call-to-action. What should the recipient do next? Who should he or she contact? It’s up to you to provide clear direction so they can easily get back in touch with you. Be sure to include your full name, your email address, your phone number, and your website’s URL.

Crafting outreach emails is not an exact science, and it may take some trial-and error-to determine what works best for you. Remember to read through your emails before you send them to make sure the language in concise, the call-to-action is clear, and that your message is personalized. Soon you will see a positive response and get those backlinks you need.

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