Penguin 2.0, A Promising Trainee

    By Arun Singh | Small Business

    Many of us wait for Google algorithm changes with a certain fear. We never really know what is going to happen. A white hat can suddenly turn into a grey hat and bring Google fury above our head.

    Penguin 2.0, the fourth of the Penguin family, was one of algorithm changes keeping the whole community in alert. Much more than being a tiny refresh, i.e. a little algorithm tweak, Penguin 2.0 was an updated algorithm. It finally hatched on May 22th, 2013 and it is time to check the outcome.

    Penguin 2.0, A Promising Trainee image google uniPenguin 2.0, A Promising Trainee

    This is with a great relief that we can identify the victims of the algorithm. According to Matt McGee and Marcus Tober, the Penguin 2.0 losers are porn sites and game sites. Interestingly, Dr. Peter J. Meyers is indicating that the algorithm selectively affects industry categories way further than these two. Few days before indeed, Matt Cutts was citing the “payday loans” case to point out the fact that Google was getting better at identifying the areas contested the most by spammers.

    With Penguin 2.0, it is very reinsuring to see that Google is not only improving its ability to identify web spamming. Google is increasing its capacity to specifically target the areas where spamming is stronger and somehow, to adjust the strength of the algorithm according to the surroundings. Penguin 2.0 was expected as a tornado and it turned out to be a smart breeze, refreshing where it is needed the most.

    Penguin 2.0, A Promising Trainee image penguin examPenguin 2.0, A Promising Trainee

    Unfortunately, greater sensitivity will require a little more calibration. Despite an obvious intention to make the SERP a world of perfection, search engines are not quite here yet. Some search engine result pages got their landscape quite unpredictably and totally transformed. Fine-tuning is to expect. If it is certainly too premature to speak about a complete survival from Penguin 2.0, the safest option is to stick the Google guidelines and wait for the promised rewards coming with a constructive SEO practice. Google welcomes cooperative SEO whose goal is only to ensure sites are represented properly on the Internet and pages are easy to find. As a Google survival kit, webmasters must work on providing the best user experience possible:

    • The site is logically organized,
    • The site is fast,
    • The URLs are informative,
    • All pages are easily accessible,
    • The keywords speak to the most,
    • The content is valuable.

    Sites that link to you remain the main method to assess the quality and the popularity of your site but few rules must apply to stay away from link scheme. Links:

    • Must be relevant to the site to provide contextual information and support your subject expertise,
    • Must not arise from sites that pass PageRank,
    • Must not be held by pages whose purpose is only linking,
    • Must be exchanged with moderation.

    To Google, a successful site is a site people love. Yes, love is a factor that can take place inside an algorithm. Loved pages have low bounce rate, loved pages have returning visitors and loved pages are shared. What about your pages?

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