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All Articles From PR Newswire

  • Why Editing is the Best Marketing Tool

    PR Newswire - Tue, Aug 27, 2013 4:29 PM EDT

    With all of the options out there to publish, it’s pretty tempting to just point and click your way to a completed book. People ask me all the time, “How can I be successful?” Well, aside from the usual stuff, like show up and keep promoting, the one key to success is to publish a book so good, your reader can’t put it down. But to take it a step beyond that, I would say publish something that has been edited often, and by someone who knows how to edit a book and isn’t afraid to tell you the things you may not want to hear. More »Why Editing is the Best Marketing Tool

  • Newsjacking for Self-publishing Authors

    PR Newswire - Wed, Aug 21, 2013 7:00 PM EDT

    If you had the chance to ride the coattails of another’s media exposure, would you do it? Could you do it? You can if you know how to newsjack. Newsjacking is a term coined by marketing and PR pro David Meerman Scott and involves successfully hijacking a popular news story through the use of real-time information that can be garnered through outlets such as news feeds and microblogging sites like Twitter. Self-publishing authors can leverage the power of newsjacking for their own works just like any business, they simply need to have the right plan in place for the right moment. ... More »Newsjacking for Self-publishing Authors

  • The Mysteries of Book Marketing

    PR Newswire - Mon, Aug 19, 2013 6:41 PM EDT

    “I have a ton of reviews for my book but it’s not selling!” Over the years I’ve heard this phrase thousands of times. Authors getting great reviews, even local media and still, book sales aren’t happening. When you have external validation, it’s hard to really understand where the disconnect is, isn’t it? Sometimes though, it may be just a matter of taking a closer look and analyzing your marketing using a different lens. Let’s take a look at some things that you may want to consider: More »The Mysteries of Book Marketing

  • How do you effectively optimize websites for international search? Some simple guidelines

    PR Newswire - Tue, Aug 13, 2013 7:17 PM EDT

    By Normal0falsefalsefalseEN-USX-NONEX-NONE/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Cambria","serif";mso-ascii-font-family:Cambria;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Cambria;mso-hansi-theme-font:minor-latin;}Phillip Thune, Textbroker More »How do you effectively optimize websites for international search? Some simple guidelines

  • 4 Techniques for an Effective Email Marketing Campaign

    PR Newswire - Wed, Aug 7, 2013 7:28 PM EDT

    A client of ours recently learned a hard lesson about email marketing campaigns. They noticed an unusual amount of unsubscribes coming in, so they set up an automated response acknowledging the unsubscribes and asking for feedback. Of course, most of the recipients didn’t bother to reply, but the few who did told them almost without exception that their main reasons for leaving were: The emails frequently landed up in junk folders The subject lines weren’t always clear about what the message contained to pique interest Topics were often irrelevant to them personally More »4 Techniques for an Effective Email Marketing Campaign

  • How to Be Your Own PR Manager

    PR Newswire - Tue, Jul 30, 2013 4:19 PM EDT

    Time and money are two resources that are often in scant supply in small businesses, and when we don’t have the money to pay someone else to do the work for us, we have to put in the time to learn the tricks of the trade in as short amount of time as possible to help us achieve the results we want to see. More »How to Be Your Own PR Manager

  • Customers Love Content: 5 Ways To Be A Content Machine

    PR Newswire - Tue, Jul 23, 2013 6:30 PM EDT

    Marketing content is one of the most important aspects of your business plan and branding strategy. Creating high quality content shows expertise in your industry and positions you as an authority in that industry. The use of several types of media will allow you to get your word out, helping draw in repeat and prospective customers. More »Customers Love Content: 5 Ways To Be A Content Machine

  • Creating PR Opportunities With Charity

    PR Newswire - Tue, Jul 23, 2013 5:53 PM EDT

      By Christina Zila, Textbroker Large businesses easily create a splash with a big check to a worthy charity. Small businesses can use their charitable works to gain the same attention if not more. Many charities even offer services that can help a business reduce costs, creating a win-win situation and a deeper connection.This article will give you tips on finding the right charity, non-monetary support for a charity, and how to present your cooperation to the press.Finding The Right CharityStart by talking to your local government or Chamber of Commerce. ... More »Creating PR Opportunities With Charity

  • Add Context to Your News Releases

    PR Newswire - Wed, Jul 10, 2013 5:22 PM EDT

    When I was a reporter, journalists focused on five questions: who, what, where, when and why. We often skipped why. More »Add Context to Your News Releases

  • How to Find a New Content Angle on an Old Topic

    PR Newswire - Tue, Jul 9, 2013 3:57 PM EDT

    Normal0falsefalsefalseEN-USX-NONEX-NONE/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11. ... More »How to Find a New Content Angle on an Old Topic

  • Infographic: Press Releases With Multimedia Get More Views

    PR Newswire - Thu, Jun 20, 2013 4:41 PM EDT

    The following infographic represents PR Newswire's second multimedia study. Our data shows that the benefits of adding visuals are clear – press releases with an array of visual offerings get almost 10 times the views logged by their plain-text counterparts. Normal0falsefalsefalseEN-USX-NONEX-NONE/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10. ... More »Infographic: Press Releases With Multimedia Get More Views

  • From the PR Newswire Blog: Optimizing Online Press Releases

    PR Newswire - Thu, Jun 20, 2013 4:26 PM EDT

    In this post from Sarah Skerik, PR Newswire's vice president of content marketing, Skerik provides an update on advice for optimizing press releases and other content for maximum online visibility. Tips include an increased focus on creating content that is useful and emphasizing interaction with your audience by including a distinct call to action. More »From the PR Newswire Blog: Optimizing Online Press Releases

  • From the PR Newswire Blog: Twitter Strategy

    PR Newswire - Thu, Jun 20, 2013 4:06 PM EDT

    In this post from Sarah Skerik, PR Newswire's vice president of content marketing, Skerik provides advice on how communications pros can build rank and visibility for their organizations’ web sites by fine-tuning their Twitter strategy. Tips include focusing on content your audience values, consistently tweeting content and building relationships with your followers. More »From the PR Newswire Blog: Twitter Strategy

  • Content Creation Challenges? Try These Tips to Get You Started

    PR Newswire - Thu, Jun 20, 2013 11:05 AM EDT

    If it’s becoming a challenge to get your C-level executive to write the thought leadership content you need for your corporate storytelling efforts, remember that, while some CEOs may love to write, nearly all of them like to talk. Try capturing their insight and ideas using a more conversational format; for example, interview them using Skype and record the conversation. More »Content Creation Challenges? Try These Tips to Get You Started

  • 5 Essential Elements for an Indie Author’s Press [Media] Kit

    PR Newswire - Wed, Jun 19, 2013 10:43 AM EDT

    As we’ve previously discussed, PR is an integral component to a comprehensive marketing strategy for an independent author. Developing a public relations strategy means taking a proactive approach to generating awareness for your name and brand as an author in the media. The basis of a good PR strategy is to have a press kit, or media kit, as it is sometimes called, organized, assembled, and easy to update. Maintaining current documents and keeping it all organized ensures that your information is ready for distribution when you need it. ... More »5 Essential Elements for an Indie Author’s Press [Media] Kit

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