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  • 5 Strategies For Landing Page Content That Captures Customers

    PR Newswire - Wed, Apr 23, 2014 10:43 AM EDT

    Landing pages have only one job to do: convert a website visitor into a qualified lead. Although their role is simple, your small business landing page content strategy should have you focusing on every single detail on the page – right down to the color of the button on your form. Because website visitors are notoriously fickle and the smallest changes to your landing pages can have a huge impact on your conversion rate. Here are five details to focus on to create landing pages that will earn more leads. More »5 Strategies For Landing Page Content That Captures Customers

  • 4 Facts and Tips About LinkedIn Advertising for B2B Marketers

    PR Newswire - Thu, Apr 17, 2014 10:58 AM EDT

    While some methods of advertising and public relations will always be constant, there are still lots of creative ways to increase your exposure, such as placing your content as recommended reading on premium publisher sites, or influencer marketing. LinkedIn is a great platform for B2B marketers to reach their target audience to drive more traffic to their website or press release for several reasons. If you’re wondering whether or not LinkedIn advertising is the right platform for your business, read over the facts below. LinkedIn lets you target the professionals you are trying to reach. More »4 Facts and Tips About LinkedIn Advertising for B2B Marketers

  • Top Three Ways Press Releases Provide SEO Value

    PR Newswire - Wed, Apr 9, 2014 10:11 AM EDT

    They’re an effective way reach audiences across the web, and are great for spreading your content to blogs, journalists, RSS feeds, and search engines. In this post, we’ll discuss specifically how to give your press releases the extra SEO boost they need through keywords, an informative title, and relevant content. It’s important to realize that search engines index everything and use that information to rank your page. By using relevant keywords to your business, search engines establish a connection between those keywords and your website, increasing the likelihood that you’ll show up in a search. More »Top Three Ways Press Releases Provide SEO Value

  • Deciding the Best Social Strategy for Your Resources and Strengths

    PR Newswire - Thu, Apr 3, 2014 10:37 AM EDT

    There are about 10 major social networks and counting where you can basically find all of the people you would ever want to buy your small business products or services, but who has the time to maintain 10 social networking accounts well? And while Facebook having 1.23 billion users worldwide as of December 2013 is a staggering statistic, what good does that do if you’re not taking full advantage of how real engagement with Facebook fans can provide real ROE (Return on Engagement) i.e. If you already think you’ve got a handle on your social presence, we commend you, but for the rest of us who have the job title of, One (Wo)Man Show, this post is for you, especially if you’re ready to regain your real social life from your social media life. Do you have some kind of Facebook exit plan, while increasing your Instagram and Snapchat presence if your target market falls in the 13-20 age range? More »Deciding the Best Social Strategy for Your Resources and Strengths

  • 3 Steps to Building Relationships with the Media

    PR Newswire - Wed, Apr 2, 2014 10:29 AM EDT

    Writing and publishing press releases online is only the beginning to getting publicity for your small business. If you are like most business owners, your PR dream is to get a journalist to write about your company or cite you as a key source in an article. So from your perspective, it is going to be a challenge to get a journalist’s attention -- especially if your business is not a household name. From our side of the table, we’ve learned a few things about what gets our attention (as editors and journalists) in a positive way. More »3 Steps to Building Relationships with the Media

  • Defining Brand Essence: Key To Business Blogging Success

    PR Newswire - Thu, Mar 27, 2014 10:45 AM EDT

    Steve Lazuka is the founder of Interact Media, creators of the Zerys Content Marketplace and Zerys for Agencies content marketing platforms. Follow Steve @SteveLazuka More »Defining Brand Essence: Key To Business Blogging Success

  • What’s All The Hype About?

    PR Newswire - Wed, Mar 26, 2014 10:33 AM EDT

    What is hype, and why you need it. More »What’s All The Hype About?

  • How Authors Get Scammed

    PR Newswire - Thu, Mar 20, 2014 10:33 AM EDT

    The first is in the form of big-name publishers offering self-publishing “options” that seem to imply that if you publish with their self-publishing arm, they may notice your book and you could end up being published by Harlequin, Penguin, Simon & Schuster, or Hay House. Your book is your dream and your baby. More »How Authors Get Scammed

  • Three Ideas to Change Up Your Marketing in 2014

    PR Newswire - Wed, Jan 22, 2014 10:43 AM EST

    In 2014 keep these three tips in mind when crafting your marketing strategy for the year. With constantly changing algorithms to rank high quality content on Internet searches, content reigns as the most important factor in keeping your search engine ranking high so customers can find you online. Spending money on producing and distributing high quality content that is rich with keywords and provides value to the reader will keep your company visible and relevant. More »Three Ideas to Change Up Your Marketing in 2014

  • 6 Tips for Making the Most Out of Trade Shows and Conferences

    PR Newswire - Thu, Jan 16, 2014 10:30 AM EST

    As winter blooms into spring, conferences and industry events pick up, and stay strong until the fall. Industry events can either be small, intimate, and local, or they can be international huge events, but in either case, preparing for your industry events is similar, and we’ve developed 6 tips to help you make the most of your industry trade shows and conferences. Additionally, when you plan early, you have time to get all of your promotional and collateral materials designed and planned, and you’re not stressing yourself over small things closer to the conference or trade show dates. More »6 Tips for Making the Most Out of Trade Shows and Conferences

  • Nine Ways to Use Breaking News to Build Buzz for Your Book, Product or Business

    PR Newswire - Wed, Jan 15, 2014 10:41 AM EST

    In an age of the 24-hour news cycle, there is always breaking news. Hot headlines right now include the upcoming Sochi Olympic Games and the nearby terrorism in Russia, the polar vortex wreaking havoc over a good part of the U.S., the Target security breach (which will have long-term ramifications) and of course the perennial favorite, pop-culture stuff like anything Kardashian. You’ll find discussion on social media, considerable television coverage and plenty of cable talk show debates. Your blog post could be great background material if you’re interviewed. More »Nine Ways to Use Breaking News to Build Buzz for Your Book, Product or Business

  • Who Writes Your Company's Blog Content?

    PR Newswire - Wed, Jan 8, 2014 10:24 AM EST

    Content marketing can be easier than it looks. Take the ubiquitous company blog, for example. More »Who Writes Your Company's Blog Content?

  • How To Create Winning Headlines - Step by Step

    PR Newswire - Wed, Dec 18, 2013 10:33 AM EST

    So instead of “XYZ Productivity Software,” you might title it instead: “XYC Launches Productivity Software.” Boring yes (we’ll get to how to fix that in a moment), but at least it now sounds like news. Instead of “XYZ Launches Productivity Software” which is news but sounds really boring and generic, we can add a word or words to differentiate it from other productivity software out there. You could say something like “XYZ Launches Productivity Software for Entrepreneurs.” Or, “XYZ Launches Productivity Software for Google Glass.” Or, “XYZ Gets Investment to Launch Productivity Software App.” While those headlines may not be dazzling, to the right audience they add specificity and make it more likely someone interested in entrepreneurship or Google Glass or venture investments, respectively, will click and read. More »How To Create Winning Headlines - Step by Step

  • Ten Ways to Use Audio to Sell More Books

    PR Newswire - Thu, Dec 12, 2013 11:01 AM EST

    Yes, and in fact in February of this year the Audio Publishers Association announced that audio books were a $1 billion dollar industry – and growing. 1. Audio book samples: Do a reading from your book, maybe a chapter or two and load it onto your website (if you don't think you're a good reader, have someone else do it or hire some voice-over talent). 2. Audio on your website: While I'm not in favor of having an audio file load when your website does, there's some merit to having a short little audio (or video) "hello, welcome to my site message;" for an example of this, check out the Author Marketing Experts site at: (you’ll see our video on the home page). More »Ten Ways to Use Audio to Sell More Books

  • 5 Essentials for Marketing Your Small Business

    PR Newswire - Wed, Dec 11, 2013 10:28 AM EST

    2. Write an overall marketing plan Having an overall marketing plan can help establish a baseline strategy to position the company and grow revenue. Include the following in a basic marketing plan: 3. Establish an annual marketing budget More »5 Essentials for Marketing Your Small Business


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