Cellphone companies do the former. Airlines do the latter. Hotels sometimes do both. What's the best choice for your business? More »Should You Offer Your Best Prices to New Customers or Existing Ones?
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You work hard to get visitors to your website. Use these three tips to make sure you engage them while you've got them. More »Make the Most of Every Visitor to Your Website
The people drawn to startups are independent self-starters who thrive in uncertainty. That's usually great, except when you're trying to get them to follow your lead. Here are a few tips for leading without resentment or unnecessary rules. More »How to lead people who have never followed:
The job of marketing is not to sell more stuff. It is to solve consumers' biggest problems during critical points in the path toward resolution. More »You Can't Own Your Customers' Decision Journey, but You Can Try
More than 10 years after the Oakland A's baseball team discovered the initial principles of Moneyball, the team's brilliant management has discovered--and capitalized on--yet another market inefficiency. More »The New Moneyball--and Why It Matters for Business
Frame your resolution such that success or failure reflects on you, not your action. More »World's Easiest Way to Follow Through on Your New Year's Resolution
For one thing, it's unethical. The company behind the personality test speaks out on how companies are misusing it. More »Hiring? Why Myers-Briggs Tests Are a Bad Idea