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    6 Steps to a Successful Product Launch
     

    6 Steps to a Successful Product Launch

    A successful launch begins with great timing. You might feel a sense of urgency to introduce your service, but rushing could spell disaster. When... More »

    Itching to Start a Business? Start With These 3 Steps to See If It's Right for You.
     

    Itching to Start a Business? Start With These 3 Steps to See If It's Right for You.

    At the end of the day, isn’t the only life worth living one that you’re proud of? Of course, it sounds cliché, but life’s too short not to... More »

    The Emotional Factors That Drive the Buying Behavior of Affluent Customers
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    The Emotional Factors That Drive the Buying Behavior of Affluent Customers

    In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your business, practice, or... More »

    How to Remain Customer First in the Digital Age
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    How to Remain Customer First in the Digital Age

    We’re playing in a direct-to-consumer world.For one, ecommerce, wherein consumer goods are packaged, bundled, custom-made, and sold online has... More »

    5 Suggestions When Reducing Costs Is Your Only Option
     

    5 Suggestions When Reducing Costs Is Your Only Option

    A wise CFO once explained that when you cut costs to generate more profit, the upside is limited. When you increase profit by growing sales, there is... More »

    Should You Avoid or Embrace the Job Hopper?
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    Should You Avoid or Embrace the Job Hopper?

    Job hoppers are becoming more readily accepted in today’s workforce. A CareerBuilder survey of 2,138 hiring managers and HR professionals, conducted... More »

    6 Tricks to Optimize Your Site for Search Engines and Real People
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    6 Tricks to Optimize Your Site for Search Engines and Real People

    In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing... More »

    The 10 Most Funded Kickstarter Campaigns Ever
     

    The 10 Most Funded Kickstarter Campaigns Ever

    Updated March 3, 2015Since it was founded in 2009, Kickstarter has acted as a groundswell of support for many innovative endeavors, connecting fans... More »

    7 Common Mistakes Companies Make With Google AdWords
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    7 Common Mistakes Companies Make With Google AdWords

    So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital marketing... More »

    4 Ways to Be the Boss Employees Want to Work For
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    4 Ways to Be the Boss Employees Want to Work For

    Ask enough people and you’ll find someone with a story about a horrible boss. Many entrepreneurs choose to start their own businesses specifically... More »

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