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  • Raising Venture Capital

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    Here is a presentation I recently gave at at the Founder Showcase in San Francisco. For a full list of my posts about raising money you can visit: http://www.bothsidesofthetable.com/category/raising-venture-capital/ and read more of my thoughts about start-up life, fundraising and running a business at my blog BothSidesoftheTable.com Here are some of my other presentations on Docstoc http://www.docstoc.com/docs/69286554/Things-I-Effed-Up-at-my-First- Company More »Raising Venture Capital

  • Creating a Business Plan

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    It’s very difficult to get where you want to go if you don’t have a plan in mind. A business plan helps you formalize your goals and makes it easy to check on your progress as the business grows, as well as ensures that you have something to show to banks or potential investors to prove that you know what you’re doing. A business without a business plan is not going to get very far. While it is certainly possible to reach success without one, a business plan is helpful in reaching your goals in More »Creating a Business Plan

  • When trade shows are essential

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    While trade shows have become a standard in the world of sales and product development, you might still be on the fence about whether this is the right idea for marketing your product. There are a number of reasons that you should use trade shows to exhibit your products. Once you are familiar with these reasons you might wonder why you were hesitant in the first place. Exposure Exhibiting your product at a trade show doesn’t just give you exposure. It gives you exposure to the right people. Tra More »When trade shows are essential

  • How to start a home-based business

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    Working from home sounds like everyone’s dream, but most people never make it happen. They just don’t know where to start. It’s not nearly as difficult as you might imagine to start your own home business, but it does require organization and tenacity. If you are willing to put in the hard work, you can make it happen yourself. Setting up your business at home can be a great idea for many reasons. It allows you to save money on rent and utilities, as well as giving you more freedom in your sche More »How to start a home-based business

  • S corp or LLC?

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    When deciding to incorporate the first decision is what type of corporation to form. If you are self-employed you are likely hemorrhaging money on taxes by not being incorporated. For small proprietors it is hard to know which is the better option -- S-Corp or Limited Liability Corporation. Considering the pros and cons of both will help you make the best decision for you and your business. Features of an S-Corp S-Corporations have the benefit of single taxation, meaning that only dividends are More »S corp or LLC?

  • Outsourcing customer service

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    Manufacturers depend on customers. A robust customer service platform ensures that a business can retain customers. Without customers, a business would fail. With sky rocketing costs for staffing an in-house call center, outsourcing customer services to a call center makes good business sense. Outsourcing occurs when the demands of work are greater than the capacity of the workers. An example...a manufacturer of shoes has a call center to handle all customer support needs. The call center field More »Outsourcing customer service

  • How get a great logo

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    Target. IKEA. Pepsi. Simple logos with power. A logo is an instantly recognizable symbol for the business. Whether the business is a fast food restaurant off the interstate or a startup advertising agency, a logo identifies the business...distinguishes it from other businesses...and serves to attract customers through recognition and familiarity. Whether simple or elaborate, logos define identity. Without a logo, the name of the business would fade in to a wall or a newspaper page. By creating a More »How get a great logo

  • How to look good to a lender

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    Loans are necessary for a variety of personal and business investments. As a loan is an investment for the lending institution, lenders ensure that borrowers have satisfactory collateral and the capability to make interest payments. Taking the steps to satisfy your lender can help secure a loan with an acceptable interest rate. Keep a Portfolio of All Your Records and Paperwork All conceivable bookkeeping and paperwork associated with your business should be filed and made available on request t More »How to look good to a lender

  • Desktop vs. laptop: which is small business smart?

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    There are plenty of decisions to make when purchasing a computer, but one of the most basic is whether to get a desktop or laptop. Which one will serve your business best? Small businesses have limited budgets and that means every purchase must be carefully thought out. When it comes to equipment, a computer is often one of the more important purchases and choosing between a laptop and a desktop can be mind boggling with all the choices available. Focus on the basics first, then worry about the More »Desktop vs. laptop: which is small business smart?

  • Complete Guide to GooglePlus

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    Google+ is a new social networking site released by Google Inc. to compete with Facebook. While Facebook has over 750 million users, in less than a month since launching a limited trial phase, Google+ has reached nearly 20 million users. Google+ is still in the process of growing and expanding, but the overwhelming response already leads some people to believe that it could be the next king of social media. With that in mind, we have put together a complete guide to tell you about the ins and ou More »Complete Guide to GooglePlus

  • Online resources for businesses

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    The Internet is full of resources that can help you grow your business, find new customers and learn new sales techniques, but it can be difficult to find them. Where do you look for top quality business resources online and how do you avoid the junk? While you can find plenty of business resources online, it can be difficult to separate the wheat from the chaff. There are a lot of useless websites out there claiming to be resources, but they are more a waste of your time than anything else. How More »Online resources for businesses

  • Website development: template or custom?

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    Depending on your website needs, you have two options when it comes to design: you can do it yourself by using an existing template, or you can hire someone to develop a custom site. Which you choose depends on needs and budget. Whether you choose to use a template for your website or have a designer create a custom website design will depend on your budget. Through a search, you can find many free or inexpensive website templates. The cost for a custom-designed website will depend on the comple More »Website development: template or custom?

  • Basic elements of website traffic

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    Without traffic, where would a website or blog be? The volume of traffic to your website may ebb and flow, but once you have it you will want to keep people coming back to your site. An indicator of the breadth of influence of your business’ website is the number of people who visit your site. Visitors to the site are collectively called “traffic.” Designing and hosting a website does not guarantee that anyone will visit your site. Promoting your site to existing customers and potential new cust More »Basic elements of website traffic

  • How to track social media ROI

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    You Tweet. You Facebook. You even post videos to YouTube about your business. Social media marketing is what businesses do. But, how do you track social media? Businesses need social media. Social media is a form of web-based communication. Through communicating through web-based and mobile technologies, businesses can interact with their customers. Today’s businesses rely on a combination of website-based businesses, viral marketing through social media and word-of-mouth marketing to sell their More »How to track social media ROI

  • 3 Steps to Securing a Domain Name for Your Company

    Docstoc - Fri, Feb 24, 2012 7:00 AM EST

    There are more than one hundred million websites on the internet, all of which have a unique domain name. Your internet domain name will ideally be the name of your company, without the need for modifiers or characters. You will need to check the availability of your desired domain name, and secure it from a registrar or the current owner. This article outlines the steps for securing domain names, lists some helpful websites. 1: Check if the Doman is Available Go to an internet domain registrar More »3 Steps to Securing a Domain Name for Your Company

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