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    How to Add Facebook Tracking Pixels to Your WordPress Website in Under 5 Minutes
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    How to Add Facebook Tracking Pixels to Your WordPress Website in Under 5 Minutes

    Hope your coffee is hot, this should take you about 3 minutes and 25 seconds to read (According to Forbes, the average adult reads 300 words per... More »

    The Power of Creating an Emotional Connection with Buyers
     

    The Power of Creating an Emotional Connection with Buyers

    For business, this is turning out to be the “year of the human.” Andy Goldberg, global creative director at GE, said in an interview with Advertising... More »

    The Most Powerful Trends That Influence Consumers
     

    The Most Powerful Trends That Influence Consumers

    There’s no stopping the digital drive that our world is experiencing. New technologies are being developed every second, each affecting consumers in... More »

    A Service-Based Business’s Guide to Email Marketing
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    A Service-Based Business’s Guide to Email Marketing

    Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole... More »

    5 Lessons in Content Marketing from Netflix
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    5 Lessons in Content Marketing from Netflix

    Do you remember your first experience with Netflix? The ebb and flow of red paper wrapped DVDs and the novelty of saving a queue and getting new... More »

    7 Tips to Minimize Disputes and Chargebacks, Plus Win Back Frustrated Shoppers with Excellent Customer Service
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    7 Tips to Minimize Disputes and Chargebacks, Plus Win Back Frustrated Shoppers with Excellent Customer Service

    The majority of sale transactions happen smoothly, working much like this: the sale is authorized by the customer’s credit or debit card issuer, you... More »

    3 Steps for Measuring Success of Your Instagram Contests
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    3 Steps for Measuring Success of Your Instagram Contests

    Do you know if your Instagram contests were a success or not? Contests are powerful and smart ways to connect with your community. Understanding what... More »

    8 Insider Secrets For Meeting Senior Executives
     

    8 Insider Secrets For Meeting Senior Executives

    The older I get, the more I care about the next generation of PR pros’ career development. This may stem from having teenage children; I worry about... More »

    For Better eLearning, Tell Me A Story
     

    For Better eLearning, Tell Me A Story

    From the time we’re small children, humans are captivated by stories. They fascinate, horrify, sadden, overwhelm or bring about intense happiness or... More »

    SEO Isn’t What It Used To Be, But It Isn’t Dead.
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    SEO Isn’t What It Used To Be, But It Isn’t Dead.

    Teenage Mutant Ninja Google You’ve probably been bombarded with blog posts and news articles about the death of SEO.  The truth is it’s not dead,... More »

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