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    Business 2 Community
    Colocated Web Hosting: Scale Up Your Business to a Co-Located Host
     

    Colocated Web Hosting: Scale Up Your Business to a Co-Located Host

    All of us have heard enough of web hosting. Good resources exist on Business2Community.com such as: Small Business Web Hosting: Where You’re Hosted... More »

    Women VS. Men in Business: Is There a Difference?
     

    Women VS. Men in Business: Is There a Difference?

    I have never felt that being a woman in business has hindered my success. Actually, I consider it an advantage. I have been the lone woman in the... More »

    3 Ways to Increase Customer Retention, Boost Profits
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    3 Ways to Increase Customer Retention, Boost Profits

    We all know that 20% of our existing customers generate 80% of profits. However, the customer retention efforts of many companies still leave a lot... More »

    The Inverse Innovation Cycle: How Failure Becomes Success and Success Becomes Failure
     

    The Inverse Innovation Cycle: How Failure Becomes Success and Success Becomes Failure

    There’s something that leaders don’t tell you about success. It occurs in a seemingly inverse order: after failure and then before it. It’s the... More »

    Changing Your Organization’s Culture: What We Can Learn From Pep Boys
     

    Changing Your Organization’s Culture: What We Can Learn From Pep Boys

    For more than 90 years, the Pep Boys business model as a “do-it-yourself” auto parts supplier seemed to stand the test of time. In recent years... More »

    5 Buyer Persona Myths Debunked
     

    5 Buyer Persona Myths Debunked

    As an inbound marketer, one of the most important tools you’ll use is the buyer persona. What may seem like a simple document is actually the key to... More »

    Environmental Factors Impacting Employee Efficiency
     

    Environmental Factors Impacting Employee Efficiency

    When it comes to the efficiency of your employees, you want to do everything you can to help them out. After all, happy employees mean productive... More »

    Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
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    Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites

    Where will your company focus its online marketing efforts this year? The common wisdom the past few years was to base your campaigns around social... More »

    How Social Media is Like Cooking
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    How Social Media is Like Cooking

    I love food, I love to cook, and I really enjoy managing social media accounts. Whenever I look at social media, I can’t help but think about food,... More »

    How Do B2B Marketers Segment Content?
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    How Do B2B Marketers Segment Content?

    Marketers…listen up. Content marketing is the single most important demand generation activity you should focus on in 2015. Hands down. The... More »

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