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    Business Transition Lessons Learned: Why Getting Yourself Prepared Is So Important
     

    Business Transition Lessons Learned: Why Getting Yourself Prepared Is So Important

    We first met John in the building where his father, a brilliant engineer, had started their manufacturing business over 40 years ago. It felt like... More »

    How To Land Your Dream Speaking Gig
     

    How To Land Your Dream Speaking Gig

    I meet so many people who tell me that they dream about taking the TEDx stage. They long to be the keynote speaker at their industry premiere event.... More »

    Your Brand’s Guardian Angel: Harnessing The Halo Effect
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    Your Brand’s Guardian Angel: Harnessing The Halo Effect

    A consumer’s good experience with one product can cast a positive imageacross your entire brand. Known as the halo effect, it is important to... More »

    A Four-Step Social Media Strategy That Pays Off
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    A Four-Step Social Media Strategy That Pays Off

    It’s easy to get caught up counting followers, likes, re-Tweets, and other short-term indicators of a budding social media presence. While those... More »

    Report: Discrepancy Between Growing Freelance ‘Phenomena’ and US Unemployment Figures
     

    Report: Discrepancy Between Growing Freelance ‘Phenomena’ and US Unemployment Figures

    The Bureau of Labour Statistics has not measured data on ‘contingent workers’ since 2005 due to a lack of funding. The U.S. Bureau of Labor... More »

    Recent Data Breach Highlights Dating Site Vulnerabilities
     

    Recent Data Breach Highlights Dating Site Vulnerabilities

    What happened? The personal and romantic information of 4 million individuals has been following the hack of Adult FriendFinder, an adult-oriented... More »

    Encouraging Word of Mouth With Your Email Marketing
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    Encouraging Word of Mouth With Your Email Marketing

    Nowadays, despite there being more marketing channels than ever, a lot of business promotion still lies in the hands of the customers. Even in this... More »

    4 Ways You Can Set Yourself Up for Digital Success Right Now
     

    4 Ways You Can Set Yourself Up for Digital Success Right Now

    Success. Everyone wants it; some have it while others dream it. But what is the differentiating factor between those that have it and those that... More »

    Using A Cannon To Kill A Mosquito? — 7 Reasons Your Marketing Automation Is Failing
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    Using A Cannon To Kill A Mosquito? — 7 Reasons Your Marketing Automation Is Failing

    “Should we or should we not automate?” It’s a question that B2B organizations across the board are asking. There are small start-ups that have seen... More »

    Employee Empowerment is the Key to Customer Service Success
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    Employee Empowerment is the Key to Customer Service Success

    An employee must be empowered to provide superior customer service- photo courtesy of pixabay Most organizations understand the basic truth that even... More »

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