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    7 Tips For Mastering The Art Of The Customer SME Interview
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    7 Tips For Mastering The Art Of The Customer SME Interview

    Conducting an effective customer interview is an art—one that’s vital to producing a compelling success story. The interview offers opportunities to... More »

    The Amazon Effect: Why B2B Purchasing Needs to Embrace the Change [Infographic]
     

    The Amazon Effect: Why B2B Purchasing Needs to Embrace the Change [Infographic]

    Companies have long relied on traditional sales methods like 1:1 sales, distributor relationships, and purchasing contracts to sell business products... More »

    Employee Survey, Can Companies Track Individual Answers?
     

    Employee Survey, Can Companies Track Individual Answers?

    Do your employees trust you enough to fill out an employee survey? Employee surveys The topic of employee surveys is always a controversial topic.... More »

    5 Big Mistakes In Multicultural Marketing
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    5 Big Mistakes In Multicultural Marketing

    Multicultural audiences have become the fastest growing segment of consumers, with a growing demographic of more than 2.3 million people per year.... More »

    The Art of Storytelling in a Digital Age
     

    The Art of Storytelling in a Digital Age

    Stories are in our make-up. They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily... More »

    For The Love of Marketing: Tinder’s Foray Into Selling Ad Space
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    For The Love of Marketing: Tinder’s Foray Into Selling Ad Space

    Recently, free dating app giant Tinder has been undergoing a courtship of their own: with marketers and advertisers, that is. The app is joining the... More »

    Google Adds Tweets to Mobile Search Results
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    Google Adds Tweets to Mobile Search Results

    Google recently announced tweets will appear on mobile devices within Google Search. When you’re searching on the Google mobile application or on a... More »

    4 Ways Marketing Can Elevate The Buyer’s Journey
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    4 Ways Marketing Can Elevate The Buyer’s Journey

    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker “Marketing is... More »

    4 Steps To Go Above And Beyond In Social Media Customer Service
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    4 Steps To Go Above And Beyond In Social Media Customer Service

    Did you know that 25 percent of consumers who complain to brands on Facebook or Twitter expect a response within an hour, according to HubSpot? This... More »

    Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
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    Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research

    The B2B marketing and sales world was abuzz a few weeks ago when SiriusDecisions reported that the decline in importance of the B2B sales person,... More »

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