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    The 8 Rules of Influencer Marketing: How to Find Influencers (And Become One Yourself)
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    The 8 Rules of Influencer Marketing: How to Find Influencers (And Become One Yourself)

    Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish... More »

    How Will You Measure the Name of Your Company?
     

    How Will You Measure the Name of Your Company?

    Brands we recognize by their symbols and letters alone are many when the brand is well established or has been around for years. When establishing a... More »

    Why You Need Social Media Customer Service [Infographic]
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    Why You Need Social Media Customer Service [Infographic]

    Technology has improved many areas of marketing, and customer relationship management is no exception. Rather than dialing a number and sending an... More »

    Digital Marketing Spend Dominates Budgets In 2015
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    Digital Marketing Spend Dominates Budgets In 2015

    Last month we published “How to Allocate Your B2B Marketing Budget,” but we may have spoken too soon. Oracle and Econsultancy just released their... More »

    More Effective Communication
     

    More Effective Communication

    Over the last few years, the amount of information we consume on a daily basis has risen. As a result, more people are talking less and writing more.... More »

    4 Employer Brands That Get Social Media Marketing
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    4 Employer Brands That Get Social Media Marketing

    A couple weeks ago, I wrote a post about why so many Employer Brands continue to struggle with social media. As I researched these Employer Brands, I... More »

    Fostering Motivation & Self-Sufficiency With Ongoing eLearning
     

    Fostering Motivation & Self-Sufficiency With Ongoing eLearning

    We’ve said it before, and we’ll say it again. Learning doesn’t stop when training ends. One-and-done training isn’t effective. Learning needs to be... More »

    5 Ways To Use The Biggest Social Media Platforms In A Way You’d Never Expect
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    5 Ways To Use The Biggest Social Media Platforms In A Way You’d Never Expect

    In the year 2015, 66% of marketers agree that social media marketing is core to their business. And, nearly double the number of marketers categorize... More »

    20 Ways To Reward Employees Without Spending A Dime (Infographic)
     

    20 Ways To Reward Employees Without Spending A Dime (Infographic)

    According to Dr. Donald Clifton’s book How Full Is Your Bucket, The number one reason people leave their jobs is that they don’t feel... More »

    Google to Start Penalizing Non-Mobile Sites
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    Google to Start Penalizing Non-Mobile Sites

    A New Algorithm Update Will ‘Significantly Impact’ Sites Without Mobile Compatibility Rumors have been circulating for some time. The warning signs... More »

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