Hey you, come closer for a second. I have something really personal to tell you. It’s about your efforts to get more followers on Twitter and some of the misleading tips you’ve been hearing about how to get more of them. Lets keep this between us, OK? It’s a harsh truth, so if you have... More »The One Tactic That Will Get You 1 Million Followers On Twitter
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The #humblebrag. One part humble. One part brag. OK, but let’s be honest for a minute: The #humblebrag is all about bragging. And that’s fine. We’ve kinda all done it at this point. You’re excited about a client win. You’re proud of a big project at work. Whatever the professional case–you want to talk about... More »Isn’t It Time To Give Up The #humblebrag?
The top new marketing title recruited and hired in 2014 will be “Director of Content.” Or at least that’s what Forbes is betting on. Why? Because companies are investing more budget than ever before in their content marketing efforts. If they want to see any return on investment, those same companies must also hire someone... More »How to Hire a Director of Content Marketing: 5 Must Have Skills
A successful appointment setting campaign can be a double edge sometimes. Having a lot of leads and meeting so many prospects essentially means loads of opportunities. It also, however, means loads of work for your salespeople and your appointment setters. You don’t need to see the signs of stress to realize that there’s a point... More »Sales Appointment Setting – When to Call it a Day
Tell me if this situation sounds familiar: You write a press release, send it out to reporters and distribute it online, and then, a day later, you’re on to something else. It’s like the press release was only alive for a day. It’s kind of sad when you think about it. You put in all... More »How To Make Your Press Releases Live Longer Than Just A Day
Some people swear by an editorial calendar, some people can’t stop swearing at an editorial calendar every time they see they have missed yet another date and another deadline. It’s not very motivational, unfortunately. We know how important good content is and we’ve all heard the adage “failing to plan is planning to fail” etc…... More »How Essentialist Are You When It Comes To Your Content Marketing?
In today’s job market, employers certainly have their pick of candidates—but that does not mean they will take anyone who sends in an application. Even with all the right skills and experience, companies want to hire individuals who exude confidence; as an employer, it is the only way to know you can trust in a... More »Are You A Trustworthy Employee? Skills to Highlight to Show Dependability
Modern marketing is all about using technology to more efficiently and effectively produce revenue. Tapping into the “digital body language” of a lead interacting with a company’s content (websites, outbound emails, forms, etc.) provides a reservoir of opportunity for optimizing many marketing efforts. Digital body language is the compilation of the digital activity produced by... More »Marketing Automation’s Digital Body Language Optimizes Lead Engagement
Disclaimer: This article is dedicated to those who are a little afraid of analytics. Social media is not just another marketing tool. It’s a science. Though it starts with ideation and creativity, but it always revolves around deep data, numbers and statistics. It’s more than just posting and sharing or networking. You need to measure... More »Empower Social Media Marketing with Analytics
Many companies offer customers and employees incentives and rewards, and that’s great. But these are typically expected and attached to an “If___ then___” Sign up now and get 1 month for free! Renew your plan and receive a free iPad!” Meet your sales quota and receive a bonus! Even retailers like 7/Eleven and Dunkin’ Donuts... More »A Baker’s Dozen Ways to Move Past the If-Thens by Really Thanking Customers
With tablet shipments outpacing that of laptops, you probably have employees who use tablets at work. However, to stay on the cutting edge of innovation, it is important to have a tablet strategy for your office. Not to mention, your mobile workforce may want more flexibility. So, how is that done? Here are a few... More »A Tablet Strategy in 7 Easy Steps
One thing we love here at JBi is a little bit of science, especially Behavioural Economics. In 2008 a book called Nudge shot to the top of all the bestseller lists and made us all shut up and take note. In a nutshell, this little book told us, controversially, that we are herded, influenced, persuaded... More »5 Tips & Tricks to Convert Users Into Customers
Sales leaders spend a fair amount of time and effort reviewing issues related to the cost of sale. The issues can vary from travel policies and territory designs to compensation structures and bonuses. An issue that is receiving increased attention is the cost of turnover. For those who have not recently taken a serious look... More »A Sales Leadership Red Flag – Sales Turnover Matters
Today, with sectors of the global economy recovering at varying paces, companies are looking to see how to be competitive and productive at the same time. Here are four areas organizations should be looking at, from my point of view: #1: Learn the best lessons from other industries, not just your own Often, organizations look... More »Four Business Ideas your Organization Should Consider Right Now
If you think the word “mid-market” might apply to your company, read on, as we explore the elusive meaning of this widely used (and perhaps misused) term. As a mid-market marketing guy at Avaya, a major technology company, I’ve found that the definition of mid-market–or even midsize business for that matter–seems to depend on who... More »Defining What the Terms ‘Mid-market’ and ‘Mid-size Business’ Mean