As more baby boomers retire, employers are discovering that they’re missing more than their former colleagues’ comforting presence and wisdom. They’re losing years of institutional knowledge about products, customers, vendors – along with lessons learned from past mistakes. Of the 80 million baby boomers born from 1946 to 1964, 45 percent are now retired, with... More »Retired but Not Forgotten: Three Ways to Keep Institutional Knowledge from Walking Out the Door
All Articles From Business 2 Community
‘Engagement’ is frequently viewed as an ultimate measure of social media and content marketing success. How many ‘likes’, favourites and +1’s did a piece of content receive? How many shares or re-tweets? How many comments? And how many clicks? It’s understandable why so many view engagement as being important. Engagement is seen as an indicator of how... More »Why Engagement isn’t a Definitive Indicator of Anything
3D printing continues to be a global spectacle in 2014, making appearances from Las Vegas during International CES and Barcelona during Mobile World Congress. With the 3D printing industry predicted to reach $10.8 billion by 2021, many are asking how it will change the future of the consumer landscape, much like MP3 players and iPods... More »What You Want, When You Want It: How 3D Printing Appeals to the Everyday Consumer
Every company has a story to tell. Communicating this story to customers and prospective customers is key to growing your business. Often though, telling that story is lost in a wash of superfluous and overwhelming content. This is known as ‘Content load’ and it might be costing you business and brand awareness. So what to... More »Content Strategy From a UX Perspective
Facebook hasn’t been making many friends among brands lately. The social network’s latest move to reduce the organic reach of its Pages means that even large companies have watched their traffic slow to a crawl. Facebook is still a great place for brands—that is, if they’re willing to pay for content promotion. Mobile Internet usage... More »What Facebook’s Great Unbundling Means for Mobile Content Promotion
Have you ever watched a rodeo? The bull bucks so violently that it’s considered a major feat for a rider to stay on for eight seconds. That doesn’t seem like very much time until you actually think about being thrown around by an angry animal that weighs close to a ton! During my last year... More »An Entrepreneur’s Best Trait? Being Able to Grab the Bull by the Horns
Facebook loves me… Facebook love me not… Facebook loves me… Facebook loves me not? Let’s all admit it. We all have a love/hate relationship with Facebook. With over 1 billion users, we love to use it to connect with friends, family and businesses we want to support. However we hate it because it never shows... More »Facebook – It’s A Love/Hate Kinda Thing
In the past 15 years I have been involved with marketing one way or another. Throughout that time, there has been one trait I’ve seen in CEOs and Owners across industries that gives them a distinct advantage – they understand the role of marketing as a critical part of their business’ success. The following outlines... More »5 Assumptions Top CEOs Make About Marketing That Might Surprise You
Thanks to the global phenomenon that is social media, consumers now prefer a more conversational style of engagement with brands and companies. This has led to a change in direction away from more traditional advertising towards high quality content marketing. What is content marketing? Content marketing is carefully crafted information designed to take consumers beyond... More »5 Ways To Measure B2C Content Marketing Performance
Concerned about your competitors leapfrogging you and destroying your value? You shouldn’t be. You and your organization do a much better job than they ever will. If you doubt that, consider this quote from the late Og Mandino’s book, The Greatest Salesman in the World, Part II: “Nothing is so easy as to deceive oneself... More »The Destruction of Value
Last week, the social media world had a field day. In case you missed it, here’s a quick recap of the US Airways story that made headlines, and lessons we could all reflect upon. Customers may expect a “fast” response but take the time you need to respond We chose here not to show even... More »12 Lessons From Buffett, Sprinklr And The US Airways Mistweet
You may or may not have heard, but Twitter has undergone a complete makeover. Many people, die-hard fans and new users alike, are noting that the redesign looks suspiciously like Twitter’s more visual cousin, Facebook. And indeed it does. A redesign this significant, which shifts the focus of the platform from text-based to visual, will... More »Twitter’s Redesign: What Brands Need To Know
Content marketing is becoming an increasingly confusing space. The amount of companies building solutions for content marketing – ranging from scalable content creation companies, to content analytics companies – is staggering. The amount of venture money flowing into the space is reminiscent of the social media boom from the not-too-distant past. So what exactly is... More »Content Marketing Is Primed For Disruption
While it’s long overdue, I’ve finally gotten around to reading a book one of my friends wrote last year. The book, The Slaves Have Names: Ancestors of My Home, was written by my friend Andi Cumbo-Floyd. Andi grew up on a Virginia farm, and has since gone back and researched the histories of the slaves... More »Do Your Customers Hear Your Voice?
Heard the one about France banning digital workers from accessing their work emails after 6pm? No, it’s not a joke… but it’s not strictly true either. Last week the internet and the newspapers were awash with the news that a new legally-binding agreement had come into place in France which means employers must encourage staff... More »Is It Really Feasible To Ban Access To Work Emails After 6pm?