Retiring abroad promises sun, sea, sand and a lifestyle to envy, and here is how to make sure you can afford it. Country rankings over six years: Country Ranking 2013 Ranking 2012 Ranking 2011 Ranking 2010 Ranking 2009 Ranking 2008 Australia 1 2 3 1 3 n/a Canada 2 1 1 2 2 1 UAE... More »If You’re Thinking of Retiring in the Sun, Read This
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For growing companies, sales operations is a critical function. It provides support for the sales team to allow them to focus on customers and prospects instead of on administrative processes. With the average sales rep spending only 22% of their time selling, sales operations can provide a high return on investment for most companies. The... More »Is your Sales Operations Team Set Up for Success?
When you send your email campaigns, what email address do your subscribers send replies to? If you said, “my Yahoo/Hotmail/AOL/Gmail address,” I have some unpleasant news for you: You’re hurting your email deliverability. And after what just happened at Yahoo, you’ll want to fix that, and fast. Why Some of You Keep Putting Your Email... More »Want to Get Your Emails Delivered? Fix This Today
Here in Boston, we finally had a day that one could call “Spring-like.” It was warm (a whole 52 degrees!), people were walking around without jackets, and there was a general feeling of “I really hope we are done with the snow” filling the air. Ah, spring! Along with this, a number of my clients... More »PPC for Seasonal Businesses: 5 Ways To Get Your AdWords Account Ready For Spring
When Instagram introduced its video function there were a few negative voices out there questioning whether or not it would actually be a success, and whether it would serve any useful purpose for businesses. Would the video function simply be an extension of the photo function, dominated by rounds of endless video selfies from Justin... More »How To Use Instagram Video For Marketing
The final reason B2B content marketing fails is not centralizing the control of your content for your website and blog. This falls in line a little bit with reasons #1 and #4. However it differs in that you need to utilize a central control to ensure your content is controlled. What do I mean by... More »15 Reasons B2B Content Marketing Fails – #15 Not Centralizing the Control of Your Content
There is probably never going to be a perfect balance in the industry between Do-it-yourself (DIY) and Do-it-for-you (DIFY) networking. It seems exceedingly unlikely that there is a one-size-fits-all type of solution out there. And so we will invariably end up with a bifurcated market that requires multiple solutions for its constituents. But if there... More »DIY vs DIFY Networking
We often see marketers set up a Facebook page, Twitter profile, and LinkedIn account. Then, they read an article about Pinterest and join Google+ on a whim and think their content marketing is taking off with a bang. Instead, all that bangs is their head against their desk as hours of each day are spent... More »The Secret to Staying Consistent with Social Media Marketing
Easter eggs used to stand for little colored eggs. But quite recently, they’re apparently a code word for hidden messages/gimmicks in computer programs, video games, books, and films. Examples range from surprising mini-games and in-game homage to Hidden Mickeys and Stan Lee cameos. What makes them so popular is the fact that they’re not only... More »B2B Marketing Tips – Turn into An Easter Egg
It only takes 3 words to bring chills to an eCommerce heart – shopping cart abandonment. It happens quickly and swiftly, but more often than not, its not out of the blue. The top reasons shoppers abandon their cart include long registration forms, comparison shopping, and single channel experiences. In order to combat this, a... More »Why Shopping Cart Abandonment Happens, and How to Stop it
Are you worried about not getting enought Facebook Likes on your personal or company page? Have the number of followers on Twitter leveled off? Do many people like your posts on Linkedin or leave you a comment? Maybe the issue is “you”. Are you trying to post something or upload something that has a chance... More »Connecting with the Best
Sales productivity and effectiveness are two of the most common levers for driving growth in any company. But what do these terms really mean, and how do we optimize investments in these areas for maximum results? Productivity vs. effectiveness – what’s the difference? At first glance, this is an easy question, but it has complicated... More »Top Priority for Sales Performance Improvement: Productivity or Effectiveness?
From establishing an ideal corporate identity, to building a brand and strategically communicating to customers – marketing and advertising play a huge role in the success of your business’ communications plan that benefits the people, products, and services your company represents. Media channels that carry messages (in the form of advertisements, editorials, and feature stories)... More »9 Things To Know About Promoting Your Business Event
In my office, there is one thing that every one of my employees is clamoring to do: work from home. What once was a idealistic dream-job opportunity is now far more realistic, as effective mobile hardware and unified communications tools have become more affordable and available for even the smallest of businesses. Even long-held beliefs... More »Forming Your Telecommuting Plan of Attack
The human resources and employment world has been abuzz with the latest labor news coming out of Washington. President Obama recently signed a presidential memorandum directing the Department of Labor to revamp its overtime regulations which would expand the number of salary-exempt employees that would qualify for overtime pay. The move comes as no surprise... More »Playing Politics with Overtime Pay