Fluid, hyperconnected and highly personal; how can brands tap into today’s urban tribes? With conflicted emotional states: some good (I love being connected) and some bad (I just want to disconnect and switch off), here are some top key trends shaping today’s generation: Humanised Brands Humans ultimately communicate to connect with one another, But with... More »Are These the Top Key Trends in Understanding Consumer Behaviour?
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One of the long-running debates among B2B marketing experts and practitioners is whether companies should require registration for access to content resources like white papers, research reports, or case studies, or whether they should make such resources freely available. We usually say the issue is whether to use “gated” or “ungated” content. Many marketing experts... More »To Gate or Not to Gate – The Marketplace Will Decide
While recently at Toronto’s Pearson airport, I read a Fast Company article on how Airbnb is going to expand on their end to end hospitality experience. By offering additional services to their home and apartment sharing service, Airbnb will be adding airport pickups, room cleaning and other services to complement their core business which will... More »Build Trust and Sell Your Customers Anything
If you paid attention in science class, you know that DNA is the biological molecule that’s responsible for coding the functioning and development of every living creature. Metaphorically speaking, in the world of online advertising, the content is necessary to the functioning and development of an effective marketing strategy. The inbound marketing explosion over the... More »Content Is Marketing’s DNA
It’s the classic case of throwing the baby out with the bath water. B2B organizations ruthlessly trash tried and true marketing and lead generation methodology to make way for the new, shiny, sexy marketing automation. Don’t get me wrong—I do love technology. I just don’t agree that it can be brought in as a blanket... More »8 Reasons Why Marketing Automation Fails
Mobile commerce accounted for nearly one-fourth of all e-commerce sales in 2013. According to a recent report by Goldman Sachs, there will be as much mobile commerce in 2018 as e-commerce in 2013. Increasing smartphone adoption and the rise of mobile commerce is changing the way people research and buy. A recent Google study in... More »21 Mobile Commerce Statistics Every Consumer Brand Should Know (SlideShow)
Through their recent research, Marketing Profs uncovered the top challenges for B2B marketers this year: 78% of respondents needed to generate more leads 60% believe the biggest challenge is to generate quality leads Of course, the race to generate leads is always on! But budgets are stringent, and in most cases, not that big, with... More »Costs of Top B2B Lead Generation Tactics
When you drive a car that’s almost 10 years old and is approaching the 150,000-mile mark, you’re constantly watching for signs of poor performance. You don’t wonder if something will go wrong — you know it’s just a matter of when and how much it will cost to fix. My car has failed on several... More »4 Signs Your Marketing Strategy Needs An Overhaul
Are you an app developer with a serious hankering for big data? Do you love discovering details about how your users are actually using your mobile app? There are a growing number of mobile analytics tools that you can use to measure consumer interactions with your creation. The following data-deciphering companies provide useful tools for... More »10 Mobile Analytics Tools to Help You Decipher Your Data
There is no doubt about it – social networking has changed the game in terms of how people communicate, share information and learn about new things in their lives. With 73% of online adults using at least one social network and almost half (42%) of all online adults using multiple platforms, nonprofits that do not embrace this tectonic shift... More »8 Ways To Make The Case For Social Media At Your Nonprofit
Do you have Florida winning the NCAA tournament? Here in the U.S. we are in the middle of March Madness. Even if you’re not a college basketball fan, you can’t avoid the phenomena: stories of Cinderellas, upsets, and comebacks dominate the media. The NCAA basketball tournament has entered the national consciousness to such a degree it seems like everyone has filled out... More »Do Underdogs Boost March Madness Ratings?
Google – you tease. If you logged into your Adwords account yesterday you would have noticed a new ad format – Ad birds. Looks like Google played there April Fools prank a little early this year. With over 6 birds to choose from for varied levels of efficiency, marketers were invited to select a bird,... More »Google April Fools Prank 2014: Introducing AdBirds and Pokémon Master
There’s been a lot of talk lately about how sites like Buzzfeed and Upworthy use titles like the one on this post in order to get you to click through. And it works. I mean, I got you to click through here, right? Don’t deny it. You’re here and I have a record of you... More »7 Reasons the Title of This Post Will Change Your Life and Restore Your Faith in Humanity
Marketing has drastically changed over the past several decades in terms of the delivery methods but no matter how you look it, it is still content driven and always will be. It used to be solely about print media and ad space but now it is more about vying for attention from your online audience.... More »The Cheat Sheet on Content Marketing
In the thousands of news releases that cross the desks of the PR Newswire Customer Content Services team on a weekly basis, placing commas outside of quotation marks ranks as one of the most commonly made errors. Though misplaced commas are not a major grammatical offense in comparison to some others we’ve seen, its frequency... More »Grammar Hammer: Comma Drama