As a marketer I have evolved — as much out of necessity as out of the sheer excitement of figuring out this new media. By the way, when I talk about Traditional Marketing, I don’t necessarily ascribe to TV, radio or mass channels — I am referencing the one-way push communication that businesses have owned... More »The NEW Normal and the Demise of Traditional Marketing
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So, you’ve read that content marketing is all the rage, and you want to use it to boost your bottom line, huh? Great content can definitely take your business to new heights — but only if you approach it the right way. In fact, until you understand these 4 things, you’re never going to be... More »4 Things Every Successful Content Marketer Needs To Know
If you want to unlock the one simple secret to a LinkedIn profile that turns strangers into connections and connections into clients, then you need to read this post! More »The 1 Simple Secret to Making Your LinkedIn Profile Irresistible!
Starting Tuesday, April 8, 2014, Twitter will be releasing a new profile design to a small group of users. If you are new to Twitter, you will start with the new profile. In the coming weeks, the new features will be available to everyone. Here is what you can expect from the changes: Best Tweets:... More »Twitter Introducing a New Profile Design
Networks don’t want to be niche network anymore, especially the ones which have investors sitting on their head. Twitter the 140 character network, which was once about simple pure conversations, has gradually evolved into a ‘me too’ social network. The latest profile page re-design is the last nail in the coffin. With this roll out... More »Twitter Rolling Out New User Profile Pages On The Web. More Like Facebook?
Do you have a website but no real visibility online? Is the traffic to your website minimal to nonexistent? Do you struggle to find ways to increase that traffic without much success? Fortunately, you can exponentially increase traffic to your website, by carefully cultivating a content marketing plan and then putting it into action. What... More »5 Creative Ways To Get More Website Traffic
Of all the companies I’ve been honored to serve, the best ones are measuring success. They know that such and such a source of traffic to their site turns into this much money at the end of the day. The process from visitor to sale converts at x percent. Therefore, this source of sales costs... More »How To Improve Conversion Rates: Looking At The Data That Truly Matters
Marketing is constantly challenge to PROVE the ROI of everything they do. Meeting the challenge is often difficult. A quick look at a scenario might help. You finish a meeting to the C-suite where you show a beautiful trend line demonstrating a steady increase in sales volume and revenue. The CEO looks totally unimpressed. He... More »How To Prove The ROI Of Digital Marketing Content
In late 2012, I decided to resuscitate a charity called Homespun Helpers that I had co-founded a few years previously. The effort was going to reside entirely on a Facebook “fan” page. The idea was that people would post pictures of items they had hand-crafted for charities and together we as one page would tally... More »Five Business Lessons from a Charitable Facebook Page
We all know we need to adapt to the fast-paced evolution of technology on the web, yet we often find ourselves sticking with best practices that—well—aren’t actually the best anymore. I’ll be the first to confess. With so many SEO optimization nuances to remember, I often find myself referring to tactics that worked a year... More »Quick Tip: Increase Search Traffic with New Title Tag Guidelines
In 2010, Sean Ellis coined the term “Growth Hacking” in this blog post. Ellis is known for helping Dropbox and other companies develop in their early days. However, the term never really took off until Andrew Chen wrote the 2012 article, “Growth hacker is the new VP Marketing.” Chen wrote about how AirBnB’s marketing team... More »What Experts Are Saying About Growth Hacking
If you use an @yahoo.com email in the “from” address of your email campaigns, you may have seen an increase in bounces over the last few days. Why the increase in bounces? Late on Friday, April 4, Yahoo made a change in their authentication policy for people sending from @yahoo.com email addresses. The policy change... More »Read This Post If You Use an @Yahoo.com Email in the “From” Address of Your Email Campaigns
C.S. Lewis is famous for wearing quite a few hats in his time: novelist, teacher, critic, and apologist – to name just a few. “Social media marketing expert” was most definitely not one of those titles. (In truth, Lewis wasn’t that keen on technology on the whole.) But, great minds like Lewis and Tolkien have... More »7 Words of Wisdom From C.S. Lewis On… Social Media Marketing?
Standing on the sidelines of the digital world can be daunting for businesses. You know you need to participate with a website, blog and content but for many the social web is seen as a necessary evil rather than an opportunity. How do I stand out online when there are over 900 million websites, nearly... More »5 Steps to a Damn Good Content Marketing Strategy
Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. One of the reasons for this under-utilization, and the inability of some marketers to deploy, for example, automated... More »Why is Inside Sales So Scared of Lead Nurturing?