You’ve likely heard it said by Mari Smith, “Content is King, but engagement is Queen and she rules the house.” "Content is King, but engagement is Queen and she rules the house." ♕ツ♛ #SMSS13 — Mari Smith (@MariSmith) October 1, 2013 The king and queen’s defining characteristic is their crown. Royalty without a crown can... More »Content is King, Engagement is Queen, and Both Need Crowns!
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Recently, Fast Company released the results of a (very) brief case study testing the hypothesis that brands shouldn’t try to “sell” on social media. Their starting point for the study was a survey by UK-based Disruptive Communications. In that survey participants were asked what annoyed them most about brands on social networks. One of the... More »Is It Okay To Sell On Social Media After All?
What’s the next step? How do we put everything we’ve heard and learned to good use? This is the last post for my CEM Toolbox series about tools for the CX Framework. In this post, I write about some of the tools you’ll need in order to execute. It’s time to put it all to... More »CEM Toolbox: Taking Action
It’s an epidemic out there in the entrepreneurial world. Anyone out there suffering from CAPS (Customer Acquisition Procrastination Syndrome)? Symptoms include the eager urge to work on ANYTHING and EVERYTHING except finding customers to build a new business. Your doctor (or mentor) doesn’t need to tell you that building a business is contingent on finding... More »Symptoms of Customer Acquisition Procrastination Syndrome
Businesses consciously take great measures to create and sustain a positive online identity. They want to be found, and once they are, they want to exude a good, lasting impression. In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and... More »Be Conscious of Your Personal Online Presence in Inside Sales
If you are still struggling to find a right mix of creative and effective content then you are at a right place. Read on to find out how engaging and interactive content helps brands present a persona across social channels. We all know that social media is about nurturing connections yet very few have demystified... More »How Great Content Can Help You Connect to Your Audience Effectively
I decided to begin the quarter with a brand new campaign. Fearful that my marketing was growing stale, I decided I had to shift the paradigm if I wanted to move the needle. I puzzled over my strategy, looking for the secret sauce that would allow me to push the envelope with a game-changing program.... More »Cliché Your Way to Marketing Success
Wellness programs are getting on board and beginning to integrate the tools that have helped revolutionize the business world – wearable technology, gamification, social sharing, and mobile access. Wearable tech was the talk of the town from the Mobile World Congress in Barcelona to SXSW in Austin, Texas. And, its not just talk – 14... More »Looking Long-Term: Wearable Tech in the Workplace
Email marketing continues to grow through leaps and bounds in this digital age of social media marketing. Approximately 91% of social media users will check their emails on daily basis. Email marketing is considered as the most effective techniques for generating leads in the year 2013. When you have a tremendous social media presence, one... More »Integrating Email Marketing and Social Media
Structure, process, guidelines, and boundaries are killing your creativity. Well, at least according to conventional marketing wisdom. Managers want to make sure that work is done in a timely and cost-effective manner. But designers, developers, or writers want ample space and time to let their imaginations run wild and deliver portfolio-worthy work. For the longest... More »5 Ways to Enhance Creativity with Structure
Noticing the signals that people send out with their body language is something many of us aren’t aware of but acts as a very valuable skill. 93% of what we communicate is non-verbal, while gestures make up only 55%, our voice 38% and words a merely 7%. At work, at home, at play, famous, or... More »The Secrets of Body Language
Everybody knows you need to use metadata to optimize your web pages, right? Well…raise your hand if you’re using it to optimize your social media. As a baseline: “Metadata” (literally, data about data) is plural for all the bits of information that get coded into something, to define what it is and what it contains.... More »How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
Content marketing is a hot topic right now. Leaving many experienced marketing teams baffled on whom and how to hire. Finding the right people can be difficult, since content marketing is focused more on brand journalism, and finding the right voice for your company. One of the problems these teams face, is that there hasn’t... More »The Top Trends in Content Marketing Hiring
The headlines about professional social media network LinkedIn’s decision to open its Influencer publishing programme to all its members might have shouted about the opportunities to share a blogging platform with its hand-picked list of 500 influencers, but will the latest move by the network really allow your voice to be heard in a corporate landscape... More »Who Wants to Be a LinkedIn Influencer?
What’s your single biggest marketing headache? If you answered “lead generation,” welcome to the club; the majority of us marketers are here with you. Online Marketing’s Major Challenges BtoB and Bizo did a study comparing marketing challenges in 2012 with those in 2013. The number-one problem for both years was “Generating more leads,” given by... More »4 Steps For Better Lead Generation